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Brand Manager
2 meses atrás
Job Purpose
- Management of product launches and current brands life cycles encompassing everythingfrom strategic planning to tactical execution
- Management of field force training of brands and their related topics
- Management of access strategy related to the brands
Key Duties andResponsibilities
- Develop launch plans leading the brand team
- Work in partnership with global team
- Develop public and private strategy for new specialty brands
- Develop an annual integrated brand plan for current portfolio
- Adjust strategies according to market dynamics considering the competitiveenvironment
- Build business cases to approve new investments or products launches
- Build productive business relationships with KOLs and influential stakeholders acrossthe region
- Guide and motivate the field force to implement defined strategies and tactics as wellas tracking execution and performance
- Guarantee FF training related to product and market knowledge as well as needed tools
MinimumRequirements(Experience &Education)
- More than 4 years of Product Management experience in the Pharmaceutical Industryin Brazil
- Solid experience with primary care brands
- Solid experience with launch of innovative products
- Solid experience with specialty brands which demanded public and private access (CONITEC STATES and ANS)
- Experience with digital strategies for pharmaceutical products
- Desirable experience with women health market
- Degree in Life Sciences or Business (Pharmacy Biology Chemistry Medicine BusinessMarketing etc.)
- Fluent English Proficient spoken and written English
- Field sales experience is a plus
