Paid Social Ad Operations Specialist

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Role Overview We're looking for a detail-oriented Paid Social Ad Operations Specialist to join our growing paid media team. You'll work directly with our Director of Paid Social, Ana, to execute and optimize paid social campaigns across LinkedIn, Meta, and Reddit for B2B SaaS clients. This role is critical to maintaining our high performance standards as we scale our client portfolio.

What You'll Do Campaign Execution & Management
Set up and launch paid social campaigns across LinkedIn, Meta, and Reddit advertising platforms
Execute daily campaign optimizations including budget adjustments, bid modifications, and audience refinements
Monitor campaign performance and proactively identify underperforming ads for pause or optimization
Conduct A/B tests on ad creative, copy, targeting, and bidding strategies
Implement technical setups including conversion tracking, pixel installation, and attribution modeling
Performance Monitoring & Analysis
Review daily performance metrics across all active campaigns and flag anomalies
Generate weekly performance reports with insights and recommendations
Track key metrics including CTR, CPL, CPC, engagement rates, and pipeline attribution
Identify trends and optimization opportunities through data analysis
Maintain performance dashboards and client-facing reporting
Audience Development & Targeting
Build and manage custom audiences using first-party data, website visitors, and lookalike segments
Create targeted audiences based on job titles, company size, industry, and funnel stage
Manage retargeting campaigns for different engagement levels and content interactions
Optimize audience targeting based on performance data and client ICP refinements
Quality Assurance & Process Management
Ensure all campaigns adhere to platform best practices and compliance requirements
Maintain organized campaign naming conventions and account structures
Document optimization decisions and maintain detailed campaign logs
Follow established SOPs for campaign setup, optimization, and reporting
Collaborate with the team on process improvements and efficiency gains
Client Communication & Support
Prepare campaign performance summaries for client calls
Support strategic recommendations with performance data and insights
Respond to client questions about campaign mechanics and optimization decisions
Coordinate with internal teams on creative asset needs and campaign requirements

What We're Looking For Required Experience
3+ years of hands-on experience managing paid social campaigns, preferably for B2B SaaS companies
Proven track record managing significant monthly ad spend ($50k+ per month across accounts)
Expert-level knowledge of LinkedIn Ads Manager, Meta Ads Manager, and Reddit Ads platform
Experience with conversion tracking, attribution modeling, and performance measurement
Strong analytical skills with proficiency in Excel/Google Sheets and data analysis
Technical Skills
Advanced understanding of paid social platforms including campaign types, bidding strategies, and optimization techniques
Experience with audience segmentation, lookalike modeling, and retargeting strategies
Familiarity with tracking implementations, UTM parameters, and attribution methodologies
Knowledge of A/B testing methodologies and statistical significance
Experience with reporting tools and dashboard creation
Soft Skills
Exceptional attention to detail and ability to manage multiple campaigns simultaneously
Strong communication skills for internal collaboration and client updates
Proactive problem-solving approach with ability to work independently
Organized approach to campaign management and documentation
Comfortable working in a fast-paced environment with evolving priorities
Bonus Qualifications
Experience with B2B SaaS marketing funnels and pipeline attribution
Familiarity with CRM platforms (HubSpot, Salesforce) and marketing automation tools
Knowledge of Clay, Fibbler, or similar data enrichment and workflow automation tools
Previous agency experience managing multiple client accounts
Understanding of go-to-market strategies and demand generation

What We Offer Competitive salary commensurate with experience
Opportunity to work directly with Ana, our Director of Paid Social with 8+ years of experience
Access to cutting-edge tools and platforms for campaign management and optimization
Collaborative team environment with growth opportunities
Remote-first culture with flexible working arrangements
Professional development budget for continued learning and certifications

About Understory Understory is a specialized agency focused on paid media management and go-to-market engineering for B2B SaaS companies. We believe in deep channel expertise combined with cross-channel integration to drive measurable pipeline growth for our clients. Our paid social team manages millions in annual ad spend across LinkedIn, Meta, and Reddit, delivering consistent results for companies looking to scale their demand generation efforts.

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