Video Ad Copywriter – Paid Media

1 semana atrás

Curitiba, Brasil Property Leads Tempo inteiro

About the RoleProperty Leads is a fast-growing real estate lead generation and data company. We’re looking for a Paid Media Ad Copywriter who can craft high-performing copy across multiple digital channels. This role blends creative storytelling with performance marketing expertise, you’ll write, test, and optimize ad copy that drives engagement and lead generation.You’ll collaborate closely with the team to develop data-driven ad messaging that scales across platforms. If you love combining words, metrics, and AI tools to create ads that convert — this role is for you.ResponsibilitiesCopywriting for PerformanceWrite and test compelling copy for paid ads across Meta, TikTok, Google, and YouTube.Craft headlines, primary text, CTAs, scripts, and short-form hooks that align with each platform’s audience behavior.Adapt messaging for various funnel stages (TOFU, MOFU, BOFU) to optimize conversions.Collaborate with designers and video editors to align visuals and copy for cohesive creative execution.Creative Strategy & OptimizationDevelop multiple copy variations for A/B testing and analyze performance metrics like CTR, CPA, ROAS, and conversion rate.Use data insights and feedback from the Paid Media team to refine messaging and improve outcomes.Research competitors, market trends, and ad libraries to identify new creative angles.Maintain an organized library of top-performing headlines, hooks, and frameworks.AI & AutomationLeverage AI tools such as ChatGPT, Jasper, Copy.ai, ElevenLabs, HeyGen, or Runway to assist in scriptwriting, ideation, and ad copy generation.Experiment with AI-driven testing to quickly iterate and scale winning copy.Collaboration & WorkflowWork with the Creative, Media Buying, and Strategy teams to ensure copy aligns with campaign goals.Meet deadlines for consistent delivery of new ad variations.Take initiative in creative brainstorming sessions and performance reviews.Expected OutcomesIncreased ad engagement and click-through rates (CTR).Improved conversion rates and reduced cost per acquisition (CPA).Faster creative testing cycles through AI and automation.Consistent production of fresh, high-performing copy variants.QualificationsRequired3–5 years of experience writing copy for paid media (Meta, TikTok, YouTube, or Google).Strong understanding of performance metrics (CTR, CPA, ROAS, etc.) and how copy impacts them.Proven track record in direct response, lead generation, or performance marketing.Excellent command of English, with attention to detail and tone adaptation.Experience using AI tools to ideate or generate ad concepts and scripts.Ability to work independently and manage multiple deadlines in a fast-paced environment.PreferredExperience in real estate, e-commerce, or lead generation industries.Familiarity with UGC-style scripting and short-form video ad copy.Basic understanding of media buying and campaign structure.Knowledge of AI-driven creative workflows (text-to-video, voiceovers, etc.).BenefitsCompetitive compensation100% remote work-from-anywhere environmentCollaborative, innovative culture that values data, creativity, and growth

  • Video Ad Copywriter – Paid Media

    1 semana atrás

    Curitiba, Brasil Property Leads Tempo inteiro

    About the RoleProperty Leads is a fast-growing real estate lead generation and data company.We're looking for aPaid Media Ad Copywriterwho can crafthigh-performing copyacross multiple digital channels.This role blendscreative storytellingwithperformance marketing expertise, you'll write, test, and optimize ad copy that drives engagement and lead...

  • Paid Media Specialist

    Há 4 dias

    Curitiba, Brasil Bluelight Tempo inteiro

    Join to apply for the Paid Media Specialist role at Bluelight Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not...

  • Paid Media Specialist

    Há 5 dias

    Curitiba, Brasil Darkroom Tempo inteiro

    We're building the future of advertising and are looking for the minds to help us do it. As a valuable member of Darkroom’s unique Performance Marketing team, you’ll be given the opportunity to specialize in data analysis, performance creative management, and/or media buying, depending on YOUR skills and preferences! **What you'll do**: - Plan,...

  • Senior Paid Media Analyst

    2 semanas atrás

    Curitiba, Brasil Abc Fitness Tempo inteiro

    Join ABC Fitness, the leading technology provider for the fitness industryJob DescriptionJoin ABC Fitness and become part of a culture that's as ambitious as it is authentic.Let's transform the future of fitness—togetherOur ValuesBest LifeWe believe great work begins with great people.That's why our culture is built on respect, trust, and belonging.We...

  • Senior Paid Media Analyst

    Há 7 dias

    Curitiba, Paraná, Brasil ABC Fitness Tempo inteiro R$80.000 - R$120.000 por ano

    Join ABC Fitness, the leading technology provider for the fitness industryJob DescriptionJoin ABC Fitness and become part of a culture that's as ambitious as it is authentic. Let's transform the future of fitness—togetherOur ValuesBest LifeWe believe great work begins with great people. That's why our culture is built on respect, trust, and belonging. We...

  • Media Buyer

    3 semanas atrás

    Curitiba, Brasil Monetize More Inc Tempo inteiro

    MonetizeMore is a leading ad-tech company dedicated to empowering digital publishers to maximize their ad revenue through innovative technology and strategic partnerships. Our cutting-edge platform optimizes ad layouts, leverages header bidding, and integrates advanced analytics to drive superior results for publishers worldwide. Headquartered in Canada with...

  • Copywriter

    2 semanas atrás

    Curitiba, Brasil Raizhe Ltda Tempo inteiro

    Sobre a vagaVocê é apaixonado por contar histórias, explorar novas ideias e entregar resultados criativos que engajam o público?Então a Raizhe tem um lugar para você Procuramos um copywriter júnior para integrar nossa equipe de marketing e criar conteúdos estratégicos para nossos clientes, ajudando a impulsionar resultados reais.Aqui, parceria não...

  • Copywriter

    3 semanas atrás

    CURITIBA, Brasil RAIZHE LTDA Tempo inteiro

    Sobre a vagaVocê é apaixonado por contar histórias, explorar novas ideias e entregar resultados criativos que engajam o público? Então a Raizhe tem um lugar para você! Procuramos um copywriter júnior para integrar nossa equipe de marketing e criar conteúdos estratégicos para nossos clientes, ajudando a impulsionar resultados reais.Aqui, parceria...

  • Copywriter

    2 semanas atrás

    Curitiba, Brasil Raizhe Tempo inteiro

    Sobre a vaga Você é apaixonado por contar histórias, explorar novas ideias e entregar resultados criativos que engajam o público? Então a Raizhe tem um lugar para você! Procuramos um copywriter júnior para integrar nossa equipe de marketing e criar conteúdos estratégicos para nossos clientes, ajudando a impulsionar resultados reais. Aqui, parceria...

  • Copywriter

    2 semanas atrás

    Curitiba, Brasil Netvagas Tempo inteiro

    Sobre a vagaVocê é apaixonado por contar histórias, explorar novas ideias e entregar resultados criativos que engajam o público? Então a Raizhe tem um lugar para você! Procuramos um copywriter júnior para integrar nossa equipe de marketing e criar conteúdos estratégicos para nossos clientes, ajudando a impulsionar resultados reais.Aqui, parceria...