Senior Paid Media Analyst

Join ABC Fitness, the leading technology provider for the fitness industryJob DescriptionJoin ABC Fitness and become part of a culture that's as ambitious as it is authentic.Let's transform the future of fitness—togetherOur ValuesBest LifeWe believe great work begins with great people.That's why our culture is built on respect, trust, and belonging.We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.Growth MindsetWe are doers, thinkers, and dreamers.At ABC Fitness, your growth is our investment.Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.One TeamFrom day one, you'll be part of a team that collaborates, celebrates, and cares.We move fast, support one another, and have fun along the way.Because when you thrive, we all thrive.We're seeking a Senior Paid Media Analyst to join our growing global marketing team in Brazil.Reporting to the Performance Marketing Director, this role will support global and regional paid media execution and be instrumental in driving qualified demand in a B2B SaaS environment.You'll manage digital ad spend across multiple platforms, with a focus on generating Marketing Qualified Leads (MQLs), nurturing them to Sales Qualified Leads (SQLs), and ensuring strong integration with our CRM and martech stack, including Salesforce.As part of a fast-paced, performance-driven team, you'll collaborate cross-functionally with regional marketing leads, brand teams, and analytics stakeholders to deliver measurable pipeline growth.WHAT YOU'LL DOLead day-to-day campaign execution across paid search, display, video, and social platforms (Google Ads, Meta, LinkedIn, etc.)Manage audience segmentation strategies and funnel-based targeting to drive high-quality MQLs and SQLs for the sales pipelinePartner with RevOps and marketing analytics teams to ensure accurate tracking, attribution, and campaign impact within Salesforce CRM and connected platforms (e.g., HubSpot, Marketo, or similar)Optimize media spend to improve ROAS, reduce Customer Acquisition Cost (CAC), and increase lead-to-opportunity conversion ratesBuild and manage paid media budgets aligned with quarterly marketing and revenue goalsCollaborate with creative, analytics, and content teams to test ad copy, landing pages, and offers for performance gainsMaintain campaign and data hygiene across tracking tools, dashboards, and attribution systemsMonitor competitive activity, channel benchmarks, and industry trends to inform campaign strategiesPrepare performance reports and present insights to regional and global stakeholders, highlighting impact on pipeline and revenue contributionWHAT YOU'LL NEED4 – 6 years of hands-on experience in paid media campaign execution and optimization, ideally in a B2B SaaS environmentExpertise in platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign ManagerProven track record of managing performance marketing budgets and driving measurable ROIStrong analytical skills with familiarity in Looker, Tableau, Google Analytics, or similar BI toolsExperience using Salesforce CRM and marketing automation platforms (e.g., Marketo, HubSpot) to connect lead generation to revenue outcomesComfort working in a global matrixed environment with both strategic and tactical deliverablesExcellent written and verbal communication in EnglishAND IT'S GREAT TO HAVEExperience launching into or testing new paid media channels (e.g., Reddit, TikTok).Familiarity with CRO practices such as A/B testing, funnel analysis, and landing page optimization.Exposure to privacy regulations and best practices in ad targetingAt ABC Fitness, we don't just build technology—we build communities and transform lives.Your work matters here, your growth is supported, and your voice is heard.We welcome diverse talent and encourage you to apply, even if you don't meet every requirement.ABC'S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:ABC is an equal opportunity employer committed to diversity, equity, and inclusion.We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential.For us, inclusion isn't just the right thing to do—it's a business imperative.Learn more at About ABC FitnessABC Fitness is the #1 software provider for fitness businesses of any size, all around the world.Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights.Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo.Let's make your fitness vision a seamless reality, together.Learn more at LI-REMOTEIf you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us