Senior Digital Marketing Analyst, Performance

• Develop and execute growth strategies, defining goals, metrics, and KPIs
• Implement tactics to attract, engage, and convert customers
• Gather project data and prepare performance analysis reports
• Monitor performance, identify improvement opportunities, and optimize campaigns
• Conduct A/B tests and analyses to validate hypotheses
• Identify purchasing and behavioral patterns for cross-selling and upselling
• Map market and competitor trends to support new strategies
• Plan and optimize campaigns on Meta Ads and Google Ads
• Create campaigns for lead generation, sales, remarketing, engagement, and events
• Monitor performance, budgets, and investment allocation daily
• Test audiences, targeting, offers, and creatives; pause or scale campaigns based on results
• Monitor pixels, events, UTMs, and conversions
• Protect budgets by reducing waste and prioritizing campaigns with proven ROI
• Monitor social media content performance and support the editorial calendar using data-driven insights
• Track the full customer journey and optimize the sales funnel
• Identify lost opportunities, analyze lead quality, and investigate bottlenecks
• Present hypotheses and practical actions to improve each stage of the funnel
• Integrate campaign data with CRM platforms, including HubSpot and Salesforce
• Track campaigns that generate meetings, proposals, sales, and revenue
• Gather feedback on lead quality and adjust campaigns according to the profiles of leads most likely to purchase
• Support remarketing and opportunity recovery initiatives
• Evaluate campaigns based on their ability to generate revenue
• Work closely with sales and operations teams on customer relationships
• Contribute to advertising strategy by suggesting themes, angles, hooks, and calls to action
• Prepare briefs for content agencies and request creatives based on data
• Maintain an organized library of references, ads, copy, and learnings
• Collaborate with sales and content teams on editorial planning and campaign adjustments
• Manage briefs with partner agencies
• Present periodic results to the Executive Board

Requirements

• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field
• Experience in digital marketing, with a focus on B2B growth
• Advanced Spanish proficiency
• Graduate-level qualification or postgraduate degree preferred
• Intermediate English proficiency preferred

Core Competencies

Demonstrates expertise in developing and executing growth strategies, optimizing digital marketing campaigns, and analyzing performance metrics to drive B2B customer engagement and revenue generation. Proficient in leveraging CRM platforms and conducting data-driven analyses to enhance the customer journey and improve lead quality.

Highest-signal resume keywords

• Digital Marketing
• B2B Growth Strategies
• Campaign Optimization
• Advanced Spanish Proficiency
• CRM Integration

ATS Optimization Keywords

Hard Skills

• Growth Strategy Development
• Performance Analysis
• A/B Testing
• Lead Generation Campaigns
• Market Trend Analysis
• Budget Management
• Sales Funnel Optimization
• Data-Driven Insights
• Customer Journey Tracking
• Conversion Rate Optimization

Soft Skills

• Collaboration
• Communication
• Analytical Thinking
• Problem Solving
• Creativity

Certifications & Qualifications

• Bachelor's Degree in Marketing
• Graduate-Level Qualification Preferred

Industry Keywords

• B2B Marketing
• Customer Engagement
• Performance Metrics
• Remarketing
• Advertising Strategy

Tools & Technologies

• Meta Ads
• Google Ads
• HubSpot
• Salesforce