CRM Coordinator

• Lead and develop a team of CRM analysts
• Ensure services in the implementation pipeline are delivered within established SLAs and KPIs
• Manage operational capacity, prioritization, and demand allocation
• Identify opportunities for continuous improvement and process standardization
• Conduct performance analyses and develop action plans to address variances
• Serve as the escalation point for operational and service-related matters
• Build strong relationships with markets, business functions, and partners
• Lead transformation initiatives and the implementation of new ways of working
• Ensure compliance with Nestlé standards, internal controls, and audit requirements
• Support the evolution of CRM services and solutions in alignment with the global strategy

Requirements

• Bachelor's degree in Business Administration, Marketing, Communications, Technology, International Relations, or a related field
• Advanced English proficiency, both written and spoken
• Experience leading teams
• Experience working in corporate and multicultural environments
• Experience managing stakeholders and internal clients
• Knowledge of CRM platforms and marketing automation
• Experience in project management and continuous improvement
• Knowledge of operations and service management
• Knowledge of KPI and performance analysis
• Knowledge of people management and team development
• Knowledge of planning and organization
• Knowledge of problem-solving and decision-making
• Knowledge of communication and influencing skills
• Knowledge of Salesforce Marketing Cloud, Braze, Eloqua, Adobe Campaign, or similar platforms
• Experience with Email Marketing, automated customer journeys, SMS, and WhatsApp
• Experience working in Digital Marketing or Customer Experience environments
• Knowledge of continuous improvement methodologies and NCE

Core Competencies

Demonstrates expertise in leading CRM teams, managing operational capacity, and ensuring compliance with internal controls. Proficient in stakeholder management, performance analysis, and implementing continuous improvement initiatives within digital marketing environments.

Highest-signal resume keywords

• Team Leadership
• CRM Platform Knowledge
• Project Management
• Performance Analysis
• Continuous Improvement

Hard Skills

• CRM Platforms
• Performance Analysis
• Project Management
• Email Marketing
• Automated Customer Journeys
• KPI Management
• Continuous Improvement Methodologies
• People Management
• Planning and Organization
• Problem-Solving

Soft Skills

• Communication Skills
• Influencing Skills
• Relationship Building
• Decision-Making

Industry Keywords

• Digital Marketing
• Customer Experience
• Multicultural Environments
• Operational Capacity Management
• Service Management

Tools & Technologies

• Salesforce Marketing Cloud
• Braze
• Eloqua
• Adobe Campaign