E-Commerce Coordinator

• Lead the national e-commerce strategy and performance
• Drive sustainable growth in digital sales, profitability, and customer experience
• Work cross-functionally with Marketing, Sales, Technology, and Operations
• Develop and execute the e-commerce strategy in alignment with the company’s growth objectives
• Manage the performance of the company’s own e-commerce channel, marketplaces, and omnichannel initiatives
• Track sales, conversion, traffic, and profitability
• Monitor and optimize revenue, conversion rate, average order value, CAC, ROAS, ROI, LTV, NPS, and margin
• Plan commercial initiatives and customer acquisition, retention, and loyalty initiatives in partnership with Marketing, Sales, and CRM
• Manage the digital channel budget
• Lead innovation projects and initiatives to improve the digital customer journey, including automation, personalization, and shopping experience optimization
• Ensure the continued evolution of e-commerce operations and their integrations with technology, payment methods, logistics, and other areas
• Identify trends, market opportunities, and new growth levers
• Manage strategic partners, platforms, marketplaces, and agencies
• Lead and develop the e-commerce team, fostering high performance, innovation, and a results-oriented culture

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Experience managing teams
• Experience managing e-commerce, marketplaces, and digital ecosystems, including platforms such as VTEX, Shopify, or similar
• Knowledge of commercial planning, digital sales, and omnichannel strategies
• Experience in Digital Marketing and Performance Marketing, including paid media, SEO, CRO, and Retail Media
• Knowledge of CRM, automation, loyalty programs, and customer acquisition and retention strategies
• Strong command of KPIs, analytics, and conversion rate optimization
• Knowledge of GA4, Power BI, Looker Studio, or similar tools
• Knowledge of A/B testing
• Experience with digital projects and operations, including catalog management, integrations, agile methodologies, and analysis of market trends and opportunities
• Availability to work in Campinas in a hybrid arrangement

Core Competencies

Demonstrates expertise in leading e-commerce strategies, managing digital sales performance, and optimizing customer experiences through data-driven decision-making and cross-functional collaboration. Proficient in managing e-commerce platforms and driving growth through innovative digital marketing and customer acquisition strategies.

Highest-signal resume keywords

• E-Commerce Strategy Development
• Digital Marketing Expertise
• Performance Marketing Management
• Team Leadership and Development
• KPI and Analytics Proficiency

ATS Optimization Keywords

Hard Skills

• E-Commerce Management
• Digital Sales Optimization
• Conversion Rate Optimization
• Commercial Planning
• Customer Acquisition Strategies
• Market Trend Analysis
• A/B Testing
• Catalog Management
• Agile Methodologies
• Omnichannel Strategy

Soft Skills

• Cross-Functional Collaboration
• Results-Oriented Culture Building
• Innovation Leadership

Industry Keywords

• Digital Ecosystems
• Customer Experience
• Loyalty Programs
• Paid Media
• SEO
• CRO
• Retail Media

Tools & Technologies

• VTEX
• Shopify
• GA4
• Power BI
• Looker Studio