VP of Brand and Events

Thomson Reuters offers marketing professionals the opportunity to work with trusted, globally recognized brands across diverse professional sectors (legal, tax, accounting, news media) while leveraging cutting-edge data analytics and AI-powered marketing tools to create meaningful impact for critical professional audiences worldwide. The company combines global scale with career growth, a collaborative culture, flexible work arrangements, and significant investment in professional development within a stable, innovative organization operating in over 100 countries.

The VP of Brand and Events is an executive leadership position that reports to the Chief Marketing Officer (CMO). The role oversees a high-performing team of 30+ brand and events professionals and leads brand assets, major events, and sponsorships, including financial oversight of the Brand Marketing organization and operating metrics. This position involves close collaboration with the broader Marketing Leadership Team and other organizational groups. It is responsible for developing strategies to elevate key brands and launch marquee enterprise campaigns, contributing to marketing, communications and customer experience initiatives at the Enterprise level in partnership with segments and regions.

The role offers exposure to senior leadership and collaboration with marketing leadership and cross-functional leaders, providing a platform for a high-caliber marketing and brand professional. The role collaborates with Marketing and Communications teams to develop strategy and deliver programs that build awareness of the master brand and demonstrate its depth and strength across all market sectors, leveraging cross-functional expertise to identify growth opportunities and support business objectives. This position is based in Zug, Switzerland and follows a hybrid work model (3 days in the office, 2 days remote).

In this role as The VP of Brand and Events, you will:

• Develop strategies to advance brand value through key marketing and communications programs that positively impact sales and retention efforts
• Lead adoption of AI-powered brand analytics and marketing automation platforms to optimize brand performance
• Support employee communications programs that encourage staff to embrace, live and promote the brand
• Develop purpose-driven brand narratives aligned with corporate goals and initiatives
• Develop proactive brand protection strategies through online monitoring programs and defensive trademark and domain name registrations, working with Legal Services to challenge potentially competing marks and ensure swift action against brand infringements
• Establish guidelines and standards for brand, trademark, and trade dress usage across the organization, solution partners and third parties, monitoring compliance
• Partner with CX teams to ensure brand consistency across all customer touchpoints and optimize customer experience
• Develop measurement strategies for brand attributes including awareness, familiarity, consideration and preference relative to competitors worldwide
• Generate awareness and consideration through strategic marketing campaigns across paid and owned media channels, aligned with marketing segments to drive conversion activities
• Identify and manage key enterprise sponsorships that elevate brand recognition and increase awareness among prospects and customers
• Lead events and tradeshow strategy, communications platforms and event management for both face-to-face and virtual events targeting internal and external audiences
• Drive hybrid event strategies and immersive digital experiences to maximize engagement and ROI
• Execute crisis communications and brand reputation management strategies when needed

To be considered for this role of The VP of Brand and Events, you will have:

• Senior-level marketing professional with strategic, business-focused mindset and effective communication abilities
• Ability to inject disciplined and innovative thinking into business operations using advocacy, negotiation and presentation skills
• Experience in product brand management within similar industry environments, preferably professional services or SaaS brands
• Experience with Account-Based Marketing (ABM) for B2B professional services
• Strong measurement and analytics experience with ability to define and measure appropriate brand metrics, including marketing attribution and ROI modeling
• Proven track record managing high-profile brands using integrated marketing approaches including PR, events, digital marketing, direct marketing, and promotional activities
• Global brand portfolio management experience (not just single brands)
• Demonstrated success in global marketing environments
• Crisis communications and brand reputation management experience
• Ability to understand commercial, technical and strategic drivers to execute business strategies
• Outstanding analytical and problem-solving capabilities
• Excellent oral and written communication and presentation skills
• Strong ability to coordinate and manage distributed collaborative efforts across cross-functional teams
• Extensive experience working in global and virtual environments with proficiency in digital communication platforms
• Excellent project management, presentation and team leadership skills with ability to excel in fast-paced, dynamic environments
• Strong team collaboration skills with proven success developing and maintaining stakeholder relationships
• Bachelor's degree required, marketing or business-related degrees preferred
• Advanced degree preferred (JD, MBA, or technical)
• 15+ years of related marketing experience including 10+ years management experience in brand management
• Experience leading brand teams in technology sector, and with customer events
• Experience building and scaling marketing teams in rapid-growth environments

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, including work from anywhere for up to 8 weeks per year.
• Career Development and Growth: Grow My Way programming and skills-first approach to help you grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: Comprehensive plans including flexible vacation, mental health days, access to Headspace, retirement savings, tuition reimbursement, and wellbeing resources.
• Culture: Global reputation for inclusion and belonging, flexibility, work-life balance, and aligned values: Obsess over Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, Stronger Together.
• Social Impact: Two paid volunteer days annually and opportunities for pro-bono projects and ESG initiatives.
• Making a Real-World Impact: We help customers pursue justice, truth, and transparency by providing trusted, unbiased information to professionals worldwide.

DISCLAIMER

The above information in this description is intended to indicate the general nature and level of work performed by employees within this classification. It is not designed to be a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Equal Employment Opportunity

Thomson Reuters is an Equal Employment Opportunity Employer. We provide a drug-free workplace and make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

More information on requesting an accommodation is available here. Learn more about protecting yourself from fraudulent job postings here. More information about Thomson Reuters can be found at thomsonreuters.com.