Communications Consultant

Agenda Cidade UNICEF is UNICEF Brazil’s main initiative dedicated to protecting children and adolescents living in favelas, peripheral neighborhoods and other vulnerable urban territories from all forms of violence. Since 2022, the initiative has operated in eight Brazilian capitals: Belém, Fortaleza, Manaus, Recife, Rio de Janeiro, Salvador, São Luís and São Paulo. Its 2025–2028 cycle promotes integrated and evidence-based action across education, health, child protection and social assistance, working with municipal governments, communities, civil society organizations, the private sector, adolescents and young people.

Communication plays a strategic role in raising awareness, supporting advocacy, giving visibility to results and practical solutions, strengthening stakeholder engagement, and amplifying the participation and voices of adolescents.

This consultancy will support UNICEF Brazil in planning, coordinating and implementing communication activities for Agenda Cidade UNICEF in the eight cities. The consultant will contribute to ensuring that national and local communication efforts are coordinated, evidence-based and aligned with UNICEF’s communication strategy, standards, visual identity, ethical principles, child safeguarding requirements and advocacy priorities.

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SCOPE OF WORK:

Under the direct supervision of the Communication Specialist, the consultant will provide time-bound, deliverable-based technical support for the planning, production and implementation of communication activities for Agenda Cidade UNICEF.

The consultant will work in coordination with UNICEF communication and programme colleagues, including relevant Field and Zone Offices, as well as external partners and service providers, as required for the completion of the agreed products. The assignment will help translate programme evidence, implementation results and the experiences of children, adolescents, families, communities and municipal actors into clear, ethical and audience-appropriate communication products.

The consultant will be responsible for developing a national digital communication plan for Agenda Cidade UNICEF; producing human-interest stories in selected participating cities and territories; developing communication campaign packages for Global Road Safety and Prefeito/a por Um Dia; preparing institutional and monitoring reports; producing press releases to give visibility to the partnership; and supporting communication activities related to an Agenda Cidade UNICEF event in Rio de Janeiro.

All products must be developed in accordance with UNICEF communication standards, visual identity, editorial guidance, ethical storytelling, informed consent and child safeguarding requirements. The consultant will work on a delivery basis and will not perform staff functions. Payments will be linked to the submission and acceptance of the agreed deliverables.

DELIVERABLES

1. Inception report and detailed workplan, including the proposed methodology, eleven-month workplan, delivery schedule, coordination arrangements, dependencies and main implementation risks.

• Deadline – 15 days after contract
• Estimate Budget - 4%

2. Agenda Cidade UNICEF activity report, consolidating the main activities, results, evidence and communication highlights from the agreed reporting period, including an editorial structure and recommendations for institutional and digital dissemination.

• Deadline – 30 days after contract
• Estimate Budget - 5%

3. National digital communication plan for Agenda Cidade UNICEF, including communication objectives, priority audiences, key messages, recommended channels and formats, editorial approach, indicative content calendar, implementation responsibilities and monitoring indicators.

• Deadline – 60 days after contract
• Estimate Budget - 9%

4. Global Road Safety communication campaign package, including communication objectives, priority audiences, campaign concept, key messages, content and dissemination plan, proposed digital assets, engagement opportunities and monitoring indicators.

• Deadline – 90 days after contract
• Estimate Budget - 9%

5. Prefeito/a por Um Dia communication campaign package, including the proposed concept and methodology, communication objectives, priority audiences, key messages, visual and digital content requirements, dissemination stages, engagement of participating cities and implementation guidance.

• Deadline – 120 days after contract
• Estimate Budget - 9%

6. Production of up to seven (7) human-interest stories related to Agenda Cidade UNICEF and UNICEF Rio de Janeiro priorities, including: identification of potential stories and characters, research and interviews; text drafting and e