Senior Marketing Analyst, Categories
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- Manage relationships with manufacturers and strategic partners, leading negotiations for cooperative marketing funds and campaigns
- Develop and manage the promotional and campaign calendar for the categories under your responsibility
- Negotiate investments with industry partners for communication initiatives across e-commerce and physical stores
- Prepare creative briefs for the Creative team
- Monitor campaign execution, ensuring quality, timelines, and alignment with objectives
- Present results and provide financial and performance reports to partners and internal stakeholders
- Produce documentation and reports on completed initiatives
- Work with Commercial, Trade Marketing, E-commerce, and Creative teams to define communication and promotional strategies
- Monitor performance indicators and recommend optimizations to increase sales and improve investment efficiency
- Develop analyses and recommendations using BI tools and market data
- Support the area coordinator in identifying opportunities to grow and strengthen the categories
Requirements
- Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field
- Experience in Category Marketing, Trade Marketing, Cooperative Marketing, or related areas
- Experience managing relationships and negotiating with suppliers, manufacturers, or business partners
- Experience managing and monitoring omnichannel marketing campaigns
- Advanced Excel skills
- Experience in retail, e-commerce, or consumer goods
- Experience with technology, electronics, or home appliance categories
- Knowledge of Power BI
Core Competencies
Demonstrates expertise in managing relationships with manufacturers and strategic partners, leading negotiations for marketing initiatives, and executing omnichannel marketing campaigns. Proficient in utilizing BI tools for data analysis and performance monitoring to optimize marketing strategies.
Highest-signal resume keywords
- Category Marketing
- Trade Marketing
- Cooperative Marketing
- Advanced Excel Skills
- Power BI
ATS Optimization Keywords
Hard Skills
- Negotiation
- Campaign Management
- Performance Monitoring
- Data Analysis
- Creative Brief Preparation
Soft Skills
- Relationship Management
- Communication
- Collaboration
Industry Keywords
- Retail
- Consumer Goods
- Technology
- Electronics
- Home Appliances
Tools & Technologies
- BI Tools
- E-commerce Platforms
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