Growth Marketing Manager

2 semanas atrás


Brasil Pier Seguradora Tempo inteiro
Missão

Liderar o time de Growth para impulsionar o crescimento sustentável da base de membros e da receita da companhia por meio de estratégias de performance orientadas a dados.

Responsabilidades
  • Desenvolver uma compreensão profunda do comportamento e das necessidades do cliente;
  • Executar e gerenciar estratégias de performance para impulsionar a aquisição e crescimento de receita de usuários;
  • Controlar o budget alocado para mídia em canais digitais;
  • Identificar e analisar as principais métricas para avaliar e validar iniciativas de Growth;
  • Colaborar com equipes multifuncionais (Marketing, Vendas, Produto, etc.) para implementar iniciativas de crescimento;
  • Usar testes A/B, dados de usuários de produtos e pesquisas de mercado para otimizar as estratégias de crescimento;
  • Criar de relatórios e apresentação de métricas de desempenho à companhia.
Experiência e Competências
  • Mandatórias:
    • Análise de Dados;
    • Experiência com liderança;
    • Experiência em Growth e/ou Performance;
    • Domínio de plataformas de mídia paga (Meta, Google, TikTok, etc.).
  • Diferenciais:
    • Conhecimento de SQL;
    • Experiência com App campaign.
Remuneração e Benefícios
  • Plano de saúde e odontológico;
  • Bônus anual: até 3 salários;
  • Benefício flexível (Caju);
  • Seguro Smartphone Pier Plano Premium (Se for coberto);
  • Total Pass;
  • Starbem: 5 consultas/mês (2 consultas de terapia, 1 de nutrição e 2 de outras especialidades) pagas pela Pier;
  • Petin: app que te ajuda a cuidar do seu pet;
  • Licença Maternidade/Paternidade estendida;
  • Auxílio Creche.
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