Trade Marketing Specialist – Perfumery and Pharmacy Channels
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- Develop the trade marketing strategy for the perfumery and pharmacy channels, from the ground up through maturity.
- Map and pursue opportunities to enter and expand within sector networks and distributors.
- Plan and execute point-of-sale initiatives, including materials, activations, promotions, and sales-force training for the channel.
- Negotiate space, visibility, and commercial terms with buyers and category managers at retail chains.
- Track turnover, sell-out, and shelf-share metrics, adjusting initiatives based on data.
- Act as the link between the brands’ commercial, trade, and marketing teams.
- Ensure that channel execution reflects each brand’s positioning.
- Identify trends and developments in the perfumery and pharmacy sectors that may become commercial opportunities.
Requirements
- Previous experience in trade marketing, preferably involving or closely connected to the perfumery and/or pharmacy channels.
- Action-oriented profile, with a willingness to work in the field, visit points of sale, and negotiate directly.
- Strong commercial acumen, with knowledge of negotiation, sales arguments, and results generation.
- Open-minded and adaptable to an environment where processes are still being built.
- Autonomy to propose, test, and adjust course without constant approval.
- Strong analytical skills to interpret channel metrics such as sell-in, sell-out, turnover, and share, and turn them into action.
- An established network with perfumery and/or pharmacy chains is a plus.
- Experience in digital-native retail or high-growth companies is a plus.
- Experience on both sides—the industry/brand side and the channel side—is a plus.
- Engagement under an independent contractor arrangement (PJ).
Core Competencies
Demonstrates expertise in developing trade marketing strategies for the perfumery and pharmacy channels, with strong analytical skills to interpret channel metrics and drive actionable insights. Proven ability to negotiate commercial terms and execute point-of-sale initiatives effectively.
Highest-signal resume keywords
- Trade Marketing Strategy Development
- Negotiation Skills
- Analytical Skills
- Commercial Acumen
- Channel Execution
Hard Skills
- Trade Marketing
- Sales Metrics Analysis
- Point-of-Sale Initiatives
- Promotions Planning
- Market Trend Identification
Soft Skills
- Action-Oriented
- Adaptability
- Autonomy
Industry Keywords
- Pharmacy Channels
- Perfumery Channels
- Retail Chains
- Sales Force Training
- Digital-Native Retail
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