Senior Communications Manager, Spanish-Speaking South America Airbnb · BRL 264k/yr São Paulo, Brazil Workplace On-site 3 hours ago

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The community you will join:

The Airbnb Communications team delivers campaigns that keep Airbnb front of mind, helping to stimulate word-of-mouth and supporting direct traffic to the site. We’re seeking an organized, passionate and versatile team contributor to support the Global Markets roadmap and support a Global Communications team that is developing year-round campaigns to insert Airbnb into a wide range of relevant conversations.

The difference you will make:

This Senior Communications Manager role for Colombia, Argentina, Peru and Chile will be responsible for telling Airbnb's story, with a strong focus on growing positive brand awareness, and executing strategic communication plans in the country with support from the Regional Latam Comms team. The new hire will be working alongside a cross-functional team from the broader Business, Marketing, Policy and Legal teams to maintain the company’s position with relevant stakeholders, supporting the company's voice on a range of topics including increasing brand awareness, driving consumer demand, government regulation, taxes and legal matters among others.

This full-time role will be based in São Paulo, Brazil. The role will report to the Communications Lead, Spanish-Speaking South America and form part of the broader Latam Communications team.

A typical day:

• Provide guidance and support to the Spanish-Speaking South America business on all communications matters.
• Develop a clear and thorough Policy, Corporate and Consumer communications plan and cadence for the market.
• Identify proactive press opportunities in support of legislative and policy priorities (i.e. moving a bill forward, demonstrating the impact of a tax agreement, outlining our policy positions) as well as business/consumer needs (e.g. pitches involving key target audiences and expansion opportunities for the business from consumers perspective.
• Manage all aspects of reactive press requests and ensure utilization of all tools available (data, industry research, host stories, etc.) to defend Airbnb’s community and brand
• Develop written materials (story pitches, messaging guidelines, Q&A, briefs, presentations, speeches, etc.) and manage approval process with stakeholders
• Help prepare Airbnb spokespeople (Campaign Managers, Country Managers, Airbnb Executives, etc.) for public speaking engagements, media interviews, etc.
• Develop and manage relationships with key reporters in the market.
• Identify proactive press opportunities and drive national/global announcements, in support of policy, corporate and consumer communications goals.
• Identify and drive executive communications opportunities
• Supports local operations for the Global Consumer & Entertainment team in Spanish-Speaking South America for international consumer campaigns across Icons, Celebrity Hosting and Local Consumer Campaigns.
• Ability to oversee creative ideation and execution for individual Icons, Consumer, Corporate and Policy Communications campaigns and act as Project Manager and Program Manage
• Develops and manages individual project budget trackers.
• Manages key external agency partners and third party brands, including drafting scopes of works, reviewing creative proposals, term sheets and executing contracts.
• Work effectively within a high-performing international team with evolving priorities and rapidly changing timelines.

Your expertise:

• Bachelor’s Degree in a related field
• 8+ years of Communications/Public Relations experience, either working in an agency or in-house
• Fluency in both written and spoken English and Spanish is a must.
• Expert knowledge of the region’s media environment and political landscape including public policy matters - more specifically relating to traveling, housing, technology, and the short term rental industry.
• Proven-track record of building and activating effective communications initiatives inside a private company or PR agency.
• Possesses a strong understanding of the region’s cultural trends and pop culture and has experience working with industry partners to build effective campaigns.
• Understanding of celebrity/influencer marketing and local social media channels.
• Experience working with and executing celebrity/influencer campaigns.
• Ability to work collaboratively with multi-functional leads in a matrix organization.
• Excellent writing skills with samples