Performance and Conversion Analyst
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- Analyze end-to-end performance across all channels (owned website, Mercado Livre, Amazon, Shopee, and TikTok Shop) and identify the areas with the greatest revenue opportunity.
- Cross-reference creative, audience, and landing page data to determine which combinations convert, which are wasting spend, and why.
- Define and continuously prioritize the testing backlog for creative, offers, audiences, and landing pages, including a written hypothesis and expected uplift.
- Run A/B tests on landing pages and product detail pages (PDPs), including sample size calculations and significance analysis.
- Conduct experiments on marketplaces and replicate winning results.
- Guide creative and page production teams based on data.
- Implement and maintain measurement infrastructure to track creative, campaigns, and pages through to purchase.
- Maintain conversion and revenue dashboards by channel, campaign, product, and page, reporting weekly on tests, winners, and revenue impact.
Requirements
- Proven experience with CRO and A/B testing in e-commerce, including real-world examples covering the hypothesis, execution, and results.
- Strong understanding of paid media, with Meta Ads experience at a minimum: analysis by creative, audience, and landing page, as well as CPA and ROAS.
- Applied statistics for testing, including sample size and statistical significance.
- Clear writing and communication skills, with the ability to guide creative, media, and page teams.
Core Competencies
Demonstrates expertise in Conversion Rate Optimization (CRO) and A/B testing within e-commerce, leveraging data analysis to drive revenue growth and optimize marketing strategies across multiple channels. Proficient in statistical analysis and effective communication to guide creative and media teams.
Highest-signal resume keywords
- Conversion Rate Optimization (CRO)
- A/B Testing
- Paid Media Analysis
- Statistical Significance
- Meta Ads Experience
Hard Skills
- A/B Testing
- Conversion Rate Optimization (CRO)
- Statistical Analysis
- Sample Size Calculation
- Revenue Impact Reporting
Soft Skills
- Clear Writing
- Communication Skills
Industry Keywords
- E-commerce
- Paid Media
- CPA
- ROAS
- Landing Page Optimization
Tools & Technologies
- Measurement Infrastructure
- Conversion Dashboards
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