Global End-to-end Communication Analytics Manager

2 meses atrás

Rio de Janeiro, Brasil The Coca-Cola Company Tempo inteiro

The Coca-Cola Company is in the process of building a networked global organization across more than 200 countries, combining the power of scale with deep knowledge to win locally. A critical component of this networked organization has been the creation of Platform Services the new backbone of our operating structure through a network of globally scaled services. Marketing & PACS platform services is one of the critical service hubs. The Company is transforming its approach and capabilities as it relates to Marketing Intelligence, and specifically its analytics discipline, to deliver globally scaled, comparable, and insightful analytics solutions that will enable competitively advantaged Marketing.

End-to-End Communication Analytics have been identified as a critical growth pillar for the Company. This is an **individual contributor role** will report to the Global Director of End-to-End Communication Analytics.

**What You’ll do for us**:

- You will design and implement advanced analytics models to analyze the relationship between brand experiences and key performance indicators, including consumption frequency (W+), brand equity and imagery attributes.
- Integrate data from various sources, such as Retail Measurements, Sales, BEACH, Household Panel, and Social Listening (among others) to generate comprehensive insights and drive marketing strategies.
- Collaborate with cross-functional teams, including Central and OU (our business unit) Marketing, Frontline Operations, IMX, Media Agency (WPP) and Data Science among others, to ensure alignment and optimization of marketing efforts.
- Manage relationships with internal and external stakeholders to promote data-driven decision-making to achieve business objectives.
- Leverage change management techniques to support organizational transformation while maintaining a positive work environment.
- Utilize storytelling skills to effectively communicate complex data insights and recommendations to diverse audiences.
- Partner with WPP (media operations) to optimize marketing campaigns and maximize return on investment.
- Get excited about being part of a worldwide team.
- Like solving problems, trying new things, and leaving things better than you found them.
- Foster a culture that helps the organization adapt to change, questions the status quo, and always aims for improvement, while keeping yourself accountable.
- Can see the big picture, create clear plans, and are always ready for action.
- Don't mind diving into the unknown and staying cool under pressure.
- Know your stats and can use various techniques to analyze data.
- Have solid analytics experience and know how to run analysis with techniques like regression, clustering, machine learning, and more.
- Rock at telling stories through data and turning complex analysis into real-world actions.
- Are familiar with media operations, from digital and social to traditional channels.
- Have experience managing change, engaging stakeholders, and working on cross-functional projects.
- Show high emotional intelligence and can handle tough situations while building positive relationships.

**Related Work Experience**:

- Minimum of 5 years of work experience in analytics or a similar role, with a proven track record of success.
- Bachelor’s Degree required.
- English proficiency
- resume must be in English.
- Experienced storyteller
- Master’s preferred.

**Technical Experience**:

- Extensive background in Consumer-Packaged Goods (CPG) and Retail analytics.
- Proficient in designing, developing, and deploying real-time, scalable analytic solutions for optimal performance.
- Diverse technical skill set, including marketing mix or econometric modeling, direct consumer research management, comprehensive media channel analysis (digital, TV, etc.), Power BI dashboard creation, and cloud data utilization (Azure).
- Skilled in synthesizing multiple analytic solutions and insights into a cohesive, overarching narrative.

**Skills**

Media Planning; Consumer Trends; Forecasting; Collaborative Leadership; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; Channels Strategy; Project Management; Influencing Decisions; Brand Positioning; Microsoft Office; Communication; Social Media Strategies; Problem Solving; Syndicated Research; Brand Storytelling; Retail Marketing Strategy; Channel Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Visio

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