Associate Director, Marketing
2 semanas atrás
Relevant work experience in online and/or B2B marketing
- Experience identifying customer insights, developing strategic input briefs, and working with campaign, creative, and media partners
- Expertise in HTML and/or XML
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
Audible is looking for a results-oriented Associate Director, Marketing - Emerging Marketplaces to own customer acquisition and revenue growth for the Audible service via Amazon Retail, Amazon Devices, and Affiliate channels across Emerging marketplaces. You’ll be responsible for partnering with local and global stakeholders to develop the strategy for acquiring new customers and driving revenue growth while setting up and executing marketing campaigns to support the implementation of the strategy. You’ll have end to end ownership of marketing campaigns including creative briefing, seeking stakeholder approvals, planning, executing, reporting and analyzing opportunities for growth and optimization.
As Associate Director, Marketing - Emerging Marketplaces, you'll work with local and global stakeholders to document locale specific requirements, test product features, own localization efforts and launch marketing campaigns to ensure the success of new features and product launches. Being a key member of the global marketing team, you will also demonstrate strong cross market collaboration including identifying opportunities/risks, sharing learnings, implementing cross market wins and best practices.
ABOUT YOU
You are a creative, highly-motivated, data-driven marketer with a passion for acquiring new customers and launching new products. You operate with high attention for detail, and have the chops to develop, test and launch customer-centric marketing campaigns. You thrive in launching and scaling businesses across high potential markets. You enjoy being part of a fast-growing business while also impacting the day to day life of your customers.
As an Associate Director, Marketing - Emerging Marketplaces you will...
- Partner with local and global stakeholders to define and execute strategy and vision for acquiring new customers and driving revenue growth via Amazon Retail, Amazon Devices, and Affiliates channels
- Support in establishing and execution of standardized marketing/product playbook to efficiently launch Audible's offerings across emerging Amazon markets in LATAM and other regions
- Establish relationships with Amazon stakeholders across different marketplaces to identify and capitalize on opportunities to increase Audible’s visibility on Amazon touch-points
- Dive deep to analyze customer journeys, traffic flow patterns and identify drop off points on Audible pages on Amazon surface
- Partner with global teams to implement conversion strategy and roadmap
- Set up and measure a/b tests leveraging Amazon and Audible tools; Measure and track results, and share local learnings and insights with global teams
- Partner with international stakeholders to share best practices, learnings and roll out international product and marketing initiatives
- Monitor marketing metrics, goals, and KPIs to measure and track business results
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. Our Hub+Home hybrid workplace model gives employees the flexibility between gathering in a common office space (work from hub) and remote work (work from home). For more information, please visit adbl.co/hybrid.
Sao Paulo, SP, BRA
- Demonstrated analytic and quantitative skills
- Ability to use data to develop and measure marketing programs
- Ability to learn our in-house analysis tools quickly
- Proven project management and team collaboration skills
- Excellent oral and written communication skills with the ability to influence others
- Amazon and/or Ecommerce marketing experience
- Experience in the entertainment or media businesses
- Experience working directly with technical teams to build and launch new marketing products
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