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Head of Johnnie Walker Brazil

4 semanas atrás

Sao Paulo, Brasil Diageo Tempo inteiro

Job Description:
Join the Legacy of Johnnie Walker: Head of Johnnie Walker Brazil

Are you ready to lead the charge for the #1 whisky brand in the world and in Brazil? We're on the lookout for a dynamic and visionary Head of Johnnie Walker to join our team and propel our iconic brand to new heights.

About Johnnie Walker:
With 200 years of history and the unforgettable "keep walking" signature, Johnnie Walker has revolutionized the spirits category and become an enduring symbol of modern aspiration. As the #1 whisky brand globally and in Brazil, we're not just a brand - we're a cultural icon that resonates with generations. Our commitment to quality and innovation has set us apart, and now, we're looking for a leader to guide us into the future.

The Challenge:
As the Head of Johnnie Walker Brazil, you will take on the exciting challenge of taking the brand's vibrancy into new highs, ensuring it stays connected to evolving cultures and societal trends. Your mission is clear: fuel the "keep walking" positioning to not only sustain our status as the top whisky brand but to elevate us as the most loved brand in the total beverage alcohol (TBA) market.

Key Responsibilities:

- Lead with a top-tier ecosystem of agencies and partners to develop the brand positioning and marketing plan.
- Develop and execute marketing strategies that align with the global brand vision while addressing the unique dynamics of the Brazilian market.
- Foster innovation to keep the brand fresh, relevant, and appealing to the next generation of whisky enthusiasts.
- Lead a dynamic team of managers and analysts, fostering a collaborative and creative work environment.
- Establish and nurture key partnerships with influencers, cultural icons, and other stakeholders to amplify the brand's presence.
- Drive category development by strategically positioning Johnnie Walker as the go-to choice not only for whisky enthusiasts but, above all, for all responsible alcohol drinkers.

**Requirements**:

- Proven track record of successful leadership in branding & marketing, preferably within the spirits or consumer goods industry.
- Analytical capability to build insights and guide the strategic direction of the brand.
- Creative thinker with a passion for innovation and an eye for emerging opportunities.
- Deep understanding of Brazilian consumer behavior, cultural nuances, and market trends.
- Excellent communication skills and the ability to inspire and lead a high-performing team.
- At least 5 years’ of senior management experience in Marketing and/or Sales at an FMCG company

What's In It For You:

- Join a global leader with a rich heritage and an exciting future.
- Shape the destiny of an iconic brand in one of its most significant markets.
- Work in a collaborative and innovative environment where your ideas are valued.

If you're ready to make your mark on the legacy of Johnnie Walker, we want to hear from you Join us on this exciting journey as we continue to "keep walking" towards new horizons.

Diversity statement:
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Character Is Everything

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Worker Type:
Regular

Primary Location:
Sao Paulo

Additional Locations:
Job Posting Start Date:
2024-03-05

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