Director E2e Commerce

**Function Related Activities/Key Responsibilities**:

- Support the design of our growth-oriented Channel Strategies, that take into account our shopper’s End to End path-to-purchases, connecting brands objectives and rituals and have a high focus on weekly+ conversion.
- Designing the next generation of consumer & shopper engagement strategy using both digital and physical touchpoints to deliver an end-to-end seamless experience, before, during and after purchase.
- Understand the complexity of our channels, customers, bottlers, routes-to-market, in-store equipment, brand strategy, revenue growth strategy and put all of these together to develop strong commercial plans that can be executed in the market.
- Influence key stakeholders in CCL Hubs, Marketing, Franchise Operations and beyond to ensure the Commercial agenda is delivered in the market.
- Leverage a regional network (connect with Hubs/Franchise and share best practices) of commercial resources to support in the delivery of these plans.
- Be a leader within and beyond the team; acting as an agent of change, building a collaborative and inclusive environment that puts people first.

**Stakeholder Management**

This is a director level role. This role will require senior-level stakeholder engagement across The Coca-Cola Company, our Bottling partners and is expected to navigate our internal network and lead with people to achieve great results. Stakeholders include but are not limited to:

- Marketing leaders and teams of different areas, as Brand Strategy, Media and Frontline.
- Franchise Leaders (General managers).
- VP and Senior Director level stakeholders internally.
- Our various local stakeholders, as Franchise Operations, Commercial and Customer team members, with whom you will deliver work and align on plans.

**Qualification & Requirements**:

- Minimum of 10 years of professional experience in Commercial Strategy, Trade Marketing and/or Digital, with marketing and brand strategy acumen.
- Proven abilities of Analytical Thinking, Leadership, Initiative, Teamwork, Work under Pressure, Adaptability, and Influence.
- Deep knowledge of FMCGs commercial area, Modern Trade, bottler economics, system levers, processes, and tools.
- Proven experience Commercial planning and execution, with strong skills in Channel Strategy, Value or Route to market, Innovation and Portfolio strategy.
- Knowledge of connections, digital marketing, media strategy and communication planning for leader and smaller brands.
- Experience working in cross-functional and cross-geographical teams
- Communicating, influence and negotiate across multiple stakeholders
- Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

**Functional Skills**:

- Ability to provide input to brand & creative strategy at category level.
- Ability to lead integrated brand experience for specific categories and multiple touch points that are effective and efficient.
- Understanding of the evolved media landscape and e-commerce.

**Skills**

Leadership; Social Media; Sales Channel Development; Conversion Rate; Marketing Campaigns; Structured Query Language (SQL); Digital Advertising; Key Performance Indicators (KPI); Branding; Demand Generation; Media Buying; Marketing Strategies; Product Commercialization; Channels Strategy; Customer Insights; Market Segmentation; Alteryx; Microsoft Office; Strategy Development; Google Analytics; Tableau; Microsoft Power BI; Marketing Insights