Campaign Planning
1 semana atrás
**Role**
This function is mainly in charge of supporting the company throughout the regions with a strong relationship with US, by controlling the Latam marketing campaigns, industry preparation and campaign execution, which includes strategic and tactical plan to increase penetration inside new places, by delivering need and sales targets.
We are looking for a strategic, creative, and results-oriented person to join our team in Latin America. This is a newly created multifaceted role with scope to grow. You will focus on campaigns and projects that deliver both short term brand awareness growth and long term brand affinity and campaign management.
**Responsibility**
Share all the briefings with all segment teams and inputs specific requirements for Demand Gen Execution team
Drives innovation to take advantage of new features/ capabilities
Design end-to-end journeys and multichannel campaigns (always-on and full funnel campaigns) aligning to customer pain points and business priorities
Creates and drives omnichannel campaign plans in alignment with business priorities
Designs customer nurture journeys, onboarding and retention programs
Owns end-to-end campaign operations
Develop marketing plans and manage media budgets to maximize effectiveness.
Develop internal and external media and creative briefs for campaigns, product launches, and other projects.
Work cross-functionally with other marketing teams and other marketing partners to build the brand and deepen customer engagement.
Analyze and report
Develop a deep understanding of customer mindsets, attitudes, & behaviors.
Leading and Supervising Campaign and Planning Team
Day-to-day decision making upon strategies
Take responsibility for the management of the agency hours and the new build marketing
Department budget Management
Needs to work in a flexible setting with many reporting lines.
Execution of the brand new constructed strategy to allow for the objectives completion.
**Requirements**:
Business knowledge (region/ segment)
Digital experience
Analytical approach
Project management
Great relationship and folks skills experience in dealing with multiple internal as well as outside stakeholders.
Concise and clear communication and management skills.
High attention to detail.
Good comprehension of the Principles of Marketing.
Channel Marketing.
4+ years of work experience in a similar position.
Experience working with large cross functional teams across multiple locations.
Strong analytical and critical thinking skills.
The ability to work well with others, build trust within a team, and work effectively in a highly collaborative and global team environment.
Strong organizational skills and can manage multiple projects (and associated stakeholders) simultaneously.
Experience in B2B, B2C and e-Commerce
Advanced English and Spanish
**#LI-ML1#**:
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
**Accessibility**
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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