Gerente de Shopper Insights
4 semanas atrás
**Responsibilities**
PepsiCo is a global food and beverage leader operating in more than 200 countries and territories with a product portfolio that includes 22 world-famous, multi-billion-dollar brands.
From Gatorade to Quaker, from LIFEWTR to Lay's, we make hundreds of enjoyable foods and drinks that are loved around the world.
Our vision is to be the world leader in convenient food and beverage by winning with purpose. "Winning with purpose" reflects our ambition to win sustainably in the marketplace and incorporate purpose into all aspects of the business.
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, what makes you unique, makes us better
What will you work on:
1. Lead Trade Mkt Shopper Insights agenda: strategy, AOP, researches and projects, defining action plans based on depth knowledge of the shopper and consumption habits
2. Support DX and sales team specific capabilities, playing an important leadership role influencing decisions
3. Lead and ensure good relationship and alignments with main steakholders: DX team, Sales team, and Latam team
4. Define Short, Mid and Long term plans to enhance customers Shopper centric agenda
5. Develop the understanding of shopper across channels, behaviors and projections and also responsible for shopper “decision-tree” intelligence maintenance
6. Lead insights-based planning and strategy internally and externally, integrated with AOP, JBP and WCCE leveraging data and analytical group of products
7. Guarantee alignment with Latam team in strategic frameworks, enabling implementation considering local needs, such as Shopper and/or Channel study prioritization
8. Develop growth insights across channels to guide category development and support selling stories across channels
9. Bring insights and new ideas to the Trade Channels’ and Perfect Store teams based on shopper research exploring ways to increase category conversion rates
10. Ensure visibility strategies plan to position Pepsico as a reference in the Salty snacks category market, such as Media Plans, digital tools to share categories information with Customers etc
11. Guarantee Brazil’s exposure and visibility, sharing best practices to Sector team and others Markets for Latam
12. Ensure sector alignment as DX Brazil team, prioritize the main roles and being aligned to 10 main Pepsico’s markets globaly
**Qualifications**
Who are we looking for?
Education: Complete higher education in Marketing, Administration, Economics, Engineer or related areas.
Languages: Desirable English and/or Intermediate Spanish
**Experience**:
- Desirable Previous Experience in Trade Marketing;
- Desirable knowledge in the shopper insights;
- Communication and interpersonal relationship;
- Strong ability to influence and engage;
- Analytical capability;
- Ability to perform - proactive;
- Excel and Power Point: Advanced;
- Nielsen Advisor, Nielsen Retail Index: Advanced.
What can you expect from us:
- Competitive compensation, benefits, vacations, etc.
- A flexible work environment that promotes a healthy balance between personal and professional life;
- A dynamic and inclusive culture;
- A support team that will foster your professional growth and development;
- Opportunity to work with relevant and impactful projects for the business;
- Opportunity to give back to the community with our volunteer programs;
At PepsiCo, we recognize that supporting diversity and engagement is not just the right thing to do, it's the right thing to do for our business.
Our company is strongest when we span the entire spectrum of humanity, regardless of how we look, where we come from, or who we love. Talent diversity and an inclusive environment foster employee engagement, promote creativity, and drive innovation. At PepsiCo we offer unique opportunities to hire qualified and diverse individuals regardless of their gender, race, sexual orientation, religion, national origin, age or disability.
INSTRUCTIONS FOR INTERNAL CANDIDATES:
- Be for at least 12 months within your current level/position
- Notify your direct manager that you are interested in this position
- PDR evaluation must be at least 2 in the last two years
- Have not received any suspension over the last 12 months.
This position has been posted internally and externally simultaneously.
The company reserves the right to modify job requirements, skills and specifications according to its needs.
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