Music Intelligence Manager, Youtube Shorts

Há 3 dias

Sao Paulo, Brasil YouTube Tempo inteiro

Minimum qualifications:

- Bachelor's degree or equivalent practical experience.
- 6 years of experience in a programming or editorial role for a mobile or online digital music business.
- Experience in artists and repertoire, current trends, and cultural landscapes.
- Ability to speak and write in English and Portuguese fluently.

Preferred qualifications:

- Experience in exploring emerging trends and musical knowledge.
- Experience working with both external and internal partners on co-promotion or cross-promotion strategies and campaigns.
- Ability to effectively operate in a fast-paced environment, work on multiple projects simultaneously in a dynamic and constantly-changing context.
- Ability to build collaborative partnerships cross-functionally, such as across marketing, communications and engineering, and interpret quality signals in large datasets.
- Excellent analytics skills.
- Passion for the web, video, YouTube ecosystem, and short-form content/memes.

**About the job**:
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

The YouTube Shorts Music Intelligence team, part of the Music and Podcasts Content Strategy Team, is focused on developing an understanding of the latest content and consumption trends in music across the YouTube ecosystem and leveraging those insights to increase YouTube's ability to generate opportunities for artists, improve discovery and relevance with viewers, and, grow participation in music culture through YouTube Shorts.
- With a focus on short-form video viewing and creation, you'll manage daily efforts around trending music identification/tracking and contributing to cross-functionally relevant music programming strategies, supporting YouTube's Shorts feature.- In daily collaboration with marketing, partnerships, and more, you'll help spark and accelerate participation in short-form trends based around music at scale. You'll leverage data tools and your own analysis to research the songs and tracks that are shaping the culture of the moment, enhancing YouTube's product experiences and helping others better understand what's happening in the world of music trends on YouTube, internally and externally.- You'll also be across the next generation of musical talent, helping YouTube identify and support emerging artists breaking through with our users. The role will require you to be immersed in the YouTube community, daily social media conversations, and the broader music industry in your regions/globally.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

**Responsibilities**:

- Identify, research, and track breakout audio in YouTube's Shorts ecosystem on a daily basis. Be an expert on the latest memes, hit songs, and emerging genres.
- Work with music partnerships/marketing to provide intel directly to artists and labels that can inform their strategies and collaborations.
- Analyze daily trends and historical artist/track performance data to guide planning on promotional opportunities and activations for releases.
- Provide real-time insights about the intersection of short-form creation and music to cross-functional partners across Product, Music, Podcasts, Content Strategy, Content Partnerships, Marketing, PR, and Engineering.- Perform in-depth, data-based analysis to understand the specific ways viewers and short-form creators are interacting with specific songs and artists, leverage findings to inform content programming strategies, and support cross-functional teams who engage directly with creators, artists, and labels.Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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