Lar Marketing Analyst

2 semanas atrás


Sao Paulo, Brasil Ingenico Tempo inteiro

Date: Apr 6, 2023- Company:
- Location: Sao Paulo, BR, CEP 04551

LAR Marketing Analyst
- JOB PURPOSE/MISSION:

- The LAR Demand Marketing Analyst has an essential contribution to LAR Marketing Team. Its focus is to run campaigns to generate qualified leads to sales teams according to the company strategy across LAR region, accelerating strategic goals achievements. On daily basis will build and execute with all tools in the marketing mix, solutions launch and offers promotion targeting customers and prospects.- Key Responsibilities and Expectations:
- Will do alignment with sales and product team, to understand their needs and objectives. Will support the demand generation plan, focusing on cross sell, up sell, new opportunities and customer satisfaction.
- Plan and execute all kind of events: tradeshows, international events, 1:few events, webinars, 1 to 1 customer and more.
- Execute and measure multi-channel campaign strategy, including social media, Ads, website, blog, PR, events, brand campaigns. Build and run demand generation reports, focusing on continuous optimization.
- Lead nurturing automation.
- Customer journey and customer retention.
- Work with external agencies in the development and design of creative pieces, material localization, events and more.
- Analyze and control all the lead management process.
- ROB with sales to understand the evolution of leads and opportunities.
- Coordinate NPS annual survey with customers

Competency/Skill Requirements- Over five years of professional experience in marketing/events/campaigns
- Experience with B2B or Payments ecosystem is desirable.
- Experience in inbound marketing, digital marketing, outbound marketing, content marketing, SEO, social selling, and events.
- Experience with build and run reports, dashboards, analytics, and data in general.
- Experience in the management of complex, multi-stakeholder projects and achieving goals on time and to budget.
- Very good written and verbal communication skills.

Behavior skills:
- Demonstrable Ability to drive forward work on own initiative
- Diplomatic style to drive collaboration in a multi-stakeholder environment
- Experience in multi-cultural professional environments
- Demonstrable Ability to motivate and enthuse others
- Innovative and proactive personality
- Close attention to detail and the capacity to prioritize competing demands; excellent time management and organizational skills are a must
- Ability to lead and motivate change management

Languages:
- Fluency in English, Spanish is desirable

Education Qualifications / Experience Requirements:
- University Degree in Marketing, Events, Digital Marketing, Communication, Business Administration or related fields

Computer/IT Skills:
- Microsoft Office tools for productivity (Excel, power point, project and more), collaboration (Teams) and reporting (Power BI)
- Marketing Automation tools (Pardot, Hubspot or similar), CRM (sales force or similar)
- Google Analytics, Sales Navigator



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