Business Development e Representative
Há 1 mês
Implementação de campanhas e acompanhamento para otimização;
- Construir e estruturar campanhas de marketing de performance dentro da plataforma de cada fonte de tráfego pago e plataformas externas;
- Realizar otimizações recorrentes das campanhas com foco no resultado;
- Criar e inserir links de acompanhamento (tracking);
- Elaboração de relatórios sobre as campanhas de tráfego pago;
- Atualização de relatórios de ROI e dashboard com métricas das campanhas;
- Gestão das contas de anúncios (controle de orçamento, coleta de dados dos indicadores, geração de relatórios);
- Gerenciar KPI's de desempenho (tráfego de loja, canais de aquisição, taxa de conversão);
- E-mail marketing;
- Conhecimento com as plataformas de mídia digital: Meta ADS e Google ADS; plataformas de retargeting; MarketPlaces; Google Merchant, GTM;
- Experiência em planejamento de mídia para campanhas de branding e performance;
- Experiência em elaboração de relatórios de campanha em prol de geração de insights e conversão;
- Capacidade analítica e raciocínio lógico. Boa afinidade com números e planilhas;
- Inglês fluente (produto será vendido globalmente);
- Conhecimentos em programas de edição de imagens para criação de artes para mídias sociais;
- Conhecimento nas ferramentas Google Adwords (search, display, YouTube), Google Analytics, Meta Ads, DV360, Linkedin Ads;
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