Senior Director Rgm

6 meses atrás

Rio de Janeiro, Brasil Coca-Cola Tempo inteiro

Focus, Scope, & Impact
- Lead the RGM Agenda in the Zone and take **overall leadership on the advancement of RGM projects** in the franchise for each country / territory, driving the implementation, aligning stakeholders in buy-in process and provide effective tracking, across company and bottler teams.
- ** Champion the deployment of RGM capabilities within the zone**, introducing core solutions that enhance decision-making processes for Franchise Teams.
- ** Deliver insightful performance tracking, **incorporating market trends, shopper behaviors, and channel insights into RGM strategies. Sefine action plan and the roadmap of implementation with franchise to address opportunities.
- ** Collaborate closely with the LATAM RGM team** to ensure cohesive RGM strategy design and capability deployment, aligning decision-making processes across countries or regions within scope.
- Lead the OBPPC (Occasion, Brand, Package, Price, and Channel) process within the Franchise, with a deep understanding of the zone's unique opportunities and challenges.
- ** Lead RGM governance routines** to ensure delivery of key RGM initiatives across the franchise, and be a network connector to activate relevant expertise within the Operating Unit while ensuring initiatives are ‘in-sync’ with the broader LATAM RGM strategy, key initiatives and tools.
- **
K**EY** SUCCESS PARAMETERS**

Experience
- Ability to lead large-scale strategic projects, effectively navigating across strategy design and tactical execution with robust project management approaches.
- Enterprise tool development and deployment experience. Understand what it takes to design, build, support, and continuously improve large scale tools in diverse and complex environments.
- Strong strategic & systematic thinking (forward-looking vision and anticipating of future needs) Identification of market opportunities and ability to create value; proven ability to work with high degree of autonomy
- Ability to manage large and fragmented regions being able to identify different market realities, address opportunities, identify potential solutions, evaluate paths to finally generate RGM solutions.
- Ability to communicate critical insights in a clear and compelling manner.
- Demonstrated experience in project leadership, able to drive collaboration in complex cross-functional treams and projects
- Stakeholder management proficiency with abilities to engage and influence for decision making and taking into account multiple points of view
- Strong analytical skills, a solid foundation in the beverages or FMCG sector, and prior experience (8+ years) in various RGM and/or commercial disciplines including product portfolio strategy (design, implementation, and management), pricing, and translating strategy into execution.

Work Focus
- ** Lead the **timely** implementation of the ‘RGM** core** capability agenda**’ with LATAM team to equip Franchise team with data driven decision making solutions, continuously upskill system key stakeholders. Be a local champion for deepening RGM capability within the franchise system, taking responsibility for deployment of capability programs and tools rollout across the franchise and bottlers.
- **
Develop upstream and downstream capabilities in the Revenue Growth Management (RGM)/Integrated Execution space to drive profitable decisions, through strategy, processes, tools, standard **metrics** and analytics.**
- **
U**nderstand** **current Shopper situation** and P&P offering, potential shopper out of pocket issues while bringing together multiple RGM concepts and capabilities to then define the strategic RGM direction for the territories under scope.
- **
Orchestrate a smooth collaboration **in** the system** and stakeholder management** cross-functional teams (Categories, RGM, Operations) to drive the growth revenue across regions to grow the categories, increase our market share, basket size, incidence, and drive OBPPC strategy to deliver top-line and bottom-line growth.
- Alignment with RGM, Categories, Operations and Technical teams on **the OBPPC architecture for different channels** to assure implementation in each country/region.

Communication Focus
- Sharp communication and outstanding influencing skills with the desire to collaborate with different stakeholders.
- Strong communication skills being able to connect and lead problem solving conversations.
- Demonstrable team player qualities, with special ability to communicate while engaging team members at multiple levels of the system.

**Skills**

Influencing; System Economics

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