Growth Marketing Specialist, Healthcare

2 meses atrás

Sao Paulo, Brasil BringIT Tempo inteiro

Join a global team of experts who are transforming the future of healthcare operations. As a growth marketing specialist for our healthcare division you’ll drive comprehensive marketing strategies, aligning with global marketing goals. Focus on enhancing demand generation through diverse tactics including content creation, outbound marketing, event management, and partner marketing. Maintain a commitment to lead generation within the Healthcare and Digital interoperability sectors in Brazil and the USA, adhering to company marketing standards and practices.

**Responsibilities**:
**Lead Generation and Partner Marketing Strategy**:

- Develop and implement versatile digital account-based strategies for lead generation and partner collaboration.
- Engage in event planning and management to foster community engagement and brand presence.
- Collaborate with partners on joint marketing initiatives, expanding reach and strengthening market position.

**Content and Outbound Marketing Management**:

- Lead the creation of compelling content and outbound marketing materials, tailored for lead generation and brand positioning.
- Employ storytelling and creative content strategies to engage target audiences and support marketing campaigns.

**Campaign Execution and Optimization**:

- Create and executive marketing campaigns that drive demand across our partner ecosystem and
- Oversee campaign performance, providing insights for continuous improvement.
- Manage budgets effectively, allocating resources for maximum ROI on lead generation efforts.
- Implement A/B testing methodologies to optimize conversion rates and lead acquisition costs.

**Market Trends and Innovation**:

- Stay abreast of industry trends, adapting strategies to maintain a competitive edge in digital marketing and event management.

**Required Qualifications**
- Bachelor's degree in Marketing, Business, or a related field.
- B2B marketing experience, with a broad skill set in content creation, outbound marketing, event management, ABM, and partner marketing, preferably in the Healthcare sector (Brazil and USA).
- Familiarity with digital marketing tools and platforms, with a basic understanding of Google Ads, SEO, SEM.
- Proven track record in executing successful marketing campaigns and events.
- Strong analytical skills, with proficiency in data analysis and decision-making.
- Excellent project management abilities, capable of multitasking in a dynamic environment.
- Outstanding communication and collaboration skills.
- Digital marketing certifications are a plus, but not required.

**Portuguese**:
**Growth Marketing Specialist, Healthcare**

Junte-se a uma equipe global de especialistas que estão transformando o futuro das operações de saúde. Como especialista em marketing de crescimento para nossa divisão de saúde, você conduzirá estratégias de marketing abrangentes, alinhadas aos objetivos globais de marketing. Concentre-se em aprimorar a geração de demanda por meio de diversas táticas, incluindo criação de conteúdo, marketing outbound, gerenciamento de eventos e marketing de parceiros. Mantenha um compromisso com a geração de leads nos setores de Saúde e Interoperabilidade Digital no Brasil e nos Estados Unidos, seguindo os padrões e práticas de marketing da empresa.

**Responsabilidades**:
**Estratégia de Geração de Leads e Marketing de Parceiros**:

- Desenvolver e implementar estratégias digitais versáteis baseadas em contas para geração de leads e colaboração com parceiros.
- Participar no planejamento e gerenciamento de eventos para fomentar o envolvimento da comunidade e a presença da marca.
- Colaborar com parceiros em iniciativas conjuntas de marketing, ampliando o alcance e fortalecendo a posição no mercado.

**Gestão de Conteúdo e Marketing Outbound**:

- Liderar a criação de conteúdo envolvente e materiais de marketing outbound, adaptados para geração de leads e posicionamento de marca.
- Empregar estratégias criativas de storytelling e conteúdo para envolver públicos-alvo e apoiar campanhas de marketing.

**Execução e Otimização de Campanhas**:

- Criar e executar campanhas de marketing que impulsionam a demanda em nosso ecossistema de parceiros e prospects.
- Supervisionar o desempenho da campanha, fornecendo insights para melhorias contínuas.
- Gerenciar orçamentos de forma eficaz, alocando recursos para obter o máximo ROI em esforços de geração de leads.
- Implementar metodologias de teste A/B para otimizar taxas de conversão e custos de aquisição de leads.

**Tendências de Mercado e Inovação**:

- Manter-se atualizado sobre as tendências do setor, adaptando estratégias para manter uma vantagem competitiva em marketing digital e gerenciamento de eventos.

**Qualificações Necessárias**:

- Bacharelado em Marketing, Negócios ou área relacionada.
- Experiência em marketing B2B, com amplo conjunto de habilidades em criação de conteúdo, marketing outbound, gerencia

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