Director Media Consumer

Há 1 mês

Sao Paulo, Brasil The Coca-Cola Company Tempo inteiro

We are accelerating our momentum as the fastest growing consumer goods company in Latin America. People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature. For over 135 years, we have grown to become the most recognized brand in the world. Today, we have hundreds of brands that continue to grow

**Primary Location**:
Primary location: Brazil.

Other possible locations: Chile, Argentina, Bolivia, Paraguay, Uruguay.

**What You’ll Do for Us**

The Media Consumer and Shopper Director will:

- Keep a **highly engaged team**, building an environment of trust, supporting them when it’s needed for problem-solving and decision-taken, and developing and inspiring them to be their best.
- Lead the **evolution of media strategy**, guiding the new thinking within the media team and agency towards the marketing transformation.
- Build a **media DMI (investments) recommendation** **split by brand/initiatives and channel, **connected with brands’ ABPs, with an evolved & optimized media mix, always guaranteeing a right-sized investment, never diluted, and pointing out in the case of under-funded initiatives.
- Promote audience-centric, data driven projects taking the best from **media partnerships.**
- Pursue the forefront of** media innovation,** with brave and big bets**.**
- Lead the negotiations with main media partners, **coordinating media buying with Mktg. PS (Procurement), making sure **TCCC is performing an efficient buying and receiving maximum value out of the negotiations.
- Support the Media Team for the development of South zone **connections plans **across brands/initiatives, r**ecommending allocation of activation DME **to different consumer / shopper touchpoints.
- Step-change the way we think **(and act) about connections and media** by bringing more science to the** planning** **and execution phases** (e.g. ROI, data,), evolving from a “Consumer x Shopper centric” approach to a “People centric” (onmi) approach, and leveraging the OESP philosophy.
- Ensure we have the most **effective and efficient media plans** for our brands, out-performing versus competitors in all brand program KPIs.
- ** Control media investment (real vs planned),** establishing a process with multi-area (Genpact, Agency-partner(s), Finance, Front Line, Bottlers), controlling the avoidance of redundancies, to ensure effective control in the account reconciliation and avoid budget overspending.
- ** Approving** the Agency buying orders, shifts and invoices, as well as recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs.
- Support all the **auditing processes** with media-related questions.
- Constantly **checking and reporting** to current status of our brand presence in the various channels: Copy Rotation, Child Policy, Productivity, among others.
- Partner with stakeholders to **track and evolve the existing media and digital measurement discipline**, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU (Operating Unit).
- ** Be the bridge** between regional and local, seeking to accommodate and localize in the best way Latam south zone projects and market needs.
- Work in partnership with Front Line and Bottlers to keep media updated about the market’s calendar, alignments of budget, and ensure that we are capturing the right opportunities in **each one of the countries in Latin America Lead the development and management of the real-time amplification (Paid Media pillar) of our brands**, connecting with SL&E (Social Listening & Engagement area) for the social listening, publishing and engagement pillars, and with creative strategy and other IMX functions for local content development.
- ** Lift and shift best practices** from other OUs and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social withing the OU.
- ** Keep continuous alignment with global media team, **delivering timely media data requests for board meetings, global projects like UMM and productivity reports.
- ** Leverage all the potential synergies in the media planning and negotiation withing the OU, **pursuing opportunities of gaining of scale for media projects at a Latam level.
- ** Act as a media leader/consultant in the Planning phase of End To End** **Process, **supporting Flavors Category and E2E Strategy areas with media guidelines and expertise.
- The Consumer and Shopper Media Director to be a knowledgeable and **thought leader** in the areas of Media Beliefs, Media Productivity and Social Media activation. He/she will be the main contact point with all the media and social media vehicles and platforms withing the OU.
- He/she is a key player in the IMX team,

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