Consumer, Shopper Insights
3 semanas atrás
**Main Purpose of Role**
The leader of CSI LAO is the guardian of KC consumer and shopper agenda that guarantees INSIGHTS are the foundation for the regional Strategic Planning, Consumer Centric Innovation and activation to drive business growth and brand preference.
If you are a leader who is passionate about consumers, love to challenge the status quo and generate cultural transformation, this is a role for you to thrive.
**ESSENTIAL LEADERSHIP ACCOUNTABILITIES**
- Play a key strategic partner for both Sectors and Subregions marketing directors by translating category business and portfolio opportunities into specific actions.
- As a Key member of the Intelligence Hub, She/He Contributes with functional transformation in 3 different areas: people development, insights & analytics tools constant evolution and transformational leadership within the LAO organization.
- Develop categories meta learning to leverage acquired knowledge to inform future key decisions. (Linked with the KC Data Strategy)
- Partnering with Global Consumer Insights & Analytics and the Center of Marketing Excellence to contribute with the global strategy and leverage the global agenda & guidelines to nurture LAO regional insights plans.
- Set the vision and ambition of the CSI function to achieve the above.
**SCOPE KEY DELIVERABLES**
- Leverage foresight of consumer trends and human truths to lead consumer centric innovation for LAO & drive brand penetration.
- Impact brand positioning and comms development based on solid cultural understanding and agile learning methodologies.
- Thought leadership in comms development meetings and process to guarantee brand positioning and comms ideas are rooted on solid insights.
- Drive holistic category business analysis from Nielsen, Kantar Panel and New Business & Consumer analytics data points to inform and guide category strategies at market level.
- Build Capabilities throughout the team and the organization.
- Own and manage CSI budget.
**QUALIFICATIONS**
- Solid experience using Trends and Foresight as core components for both innovation planning and long-term business strategy.
- Knowledgeable about data strategy, data analytics concepts, frameworks and tools.
- Evidence of Team growth & development via capability building in the broader organization.
- Degree qualification: (Management/Marketing & Advertising/Psychology/Anthropology/Sociology).
- Minimum 12 years of professional experience with consumer Insights & Analytics
- Evident digital capabilities for research + strong experience with agile research platforms.
- Strong communication skills and appetite to drive cultural transformation.
- English (advanced), Portuguese (advanced), Spanish (intermediate)
- Ability to prioritize and maintain focus in complex and shifting environments.
**OTHERS**
- In-depth understanding of the strengths and challenges of MMM, and other leading measurement tools
- Experienced in leading data strategies, and effective 1st party data harvesting practices
- Proven ability to lead teams initiatives into robust and effective multi-cultural, D&I marketing strategies and tactics.
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