Digital Advertising Manager
3 semanas atrás
Visão geral:
Avalara is a rapidly growing technology company that's fundamentally changing the world of transactional tax compliance. We deliver comprehensive, cloud-based automation solutions that adapt to the ever-changing global tax landscape. While the Paid Display and Social Media team sits globally, we’re a team of collaborative, driven individuals who always push the envelope for the business' growth and success.
As a Digital Advertising Manager, you'll be responsible for the strategy, execution and efficient day-to-day management of display & paid social campaigns for our global suite of products. You'll partner with internal teams to exceed growth goals through ongoing optimization of Avalara's business initiatives and executing go-to-market strategies across Avalara's product portfolio. This is a fast-paced environment with a unique opportunity to grow and majorly impact the bottom line.
**Responsibilities**
- Own the performance of display and paid social marketing channels across multiple products and business units.
- You'll lead the day-to-day supervision and management of paid social and display accounts including strategic approaches, targeting, execution details, identifying creative performance trends and insights, budgets, and overall goal achievement.
- Work cross-functionally with Audience owners and other internal departments to develop campaign strategy definition and implementation of display & paid social campaigns.
- Present innovative ideas and creative tactics to improve efficiencies for future marketing expansion or optimization.
- Execute building, testing, and optimizing campaigns on all major platforms including LinkedIn, Facebook, Twitter, and Google Ads (GDN and YouTube)
- Measure, report and analyze the performance of digital marketing campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle.
- Monitor and maintain multiple advertising budgets between channels and engines.
- Create, update, and maintain regular performance reports and share with internal teams.
- Work cross-functionally to ideate creative advertising campaigns & messaging tests.
- Keep pace with digital advertising industry trends and development.
- Develop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the health of the program and effectively communicate performance.
Qualificações:
**Qualifications**
- BA/BS in marketing or a related field.
- 5+ years of experience directly managing digital campaigns for B2B-focused SaaS organizations.
- Expert-level experience in Facebook Ads, LinkedIn Ads, Twitter Ads and Google Ads.
- Proficiency in Salesforce, Tableau and Campaign Manager/DV 360 (Google Marketing Platform suite of products) preferred.
- Exceptional analytical skills, including data manipulation and financial analysis.
- Expert-level experience in MS Excel and in conducting and discerning actionable insights from A/B and multivariate testing.
- Outstanding communication, project management and collaboration skills with the ability to work with both technical and business teams.
- Ability to work independently/efficiently and thrive in a fast-paced environment.
- Highly organized and able to exercise strong attention to detail.
- Fluent English
**Important to know**:
- This is a position that will interact with international teams, for this reason only resumes sent in English will be considered.
Sobre a Avalara:
**About Avalara**:
We’re building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there’s an accompanying unique and nuanced tax compliance calculation. The logic behind calculating taxes — the rules, rates, and boundaries is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.
Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That’s a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone. That’s why we’re growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Brazil, Canada, India, U.K, Belgium and across Europe.
**Equal Opportunities**:
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