Paid Acquisiton Specialist

Job Title: Paid Acquisition Specialist Company: Our client is a fast-growing digital marketing agency supporting DTC e-commerce brands across beauty, fashion, food, and pet industries. They are seeking a skilled Paid Acquisition Specialist to build, optimize, and scale full-funnel acquisition systems across Meta, TikTok, and Google. Work Schedule: 15-20 hours/week. This role is for someone who understands performance marketing at a systems level—not just platform execution. You'll work cross-functionally with creative, CRO, and retention teams to deliver profitable, integrated acquisition strategies. The ideal candidate is analytical, creative, detail-oriented, and comfortable taking ownership of client growth. Key Responsibilities Acquisition Systems & Funnel Optimization - Build and manage full-funnel paid acquisition strategies for multiple DTC brands. - Audit and rebuild funnels to improve CAC, ROAS, MER, and LTV-based payback windows. - Diagnose scaling issues and implement solutions that address root-cause problems. - Coordinate closely with CRO to reduce friction in landing pages and improve CVR. Campaign Management - Plan, launch, and optimize campaigns across Meta, TikTok, and Google Ads. - Own audience strategy, testing frameworks, attribution models, and budget allocation. - Collaborate with the creative team to develop and iterate on high-converting angles, hooks, and formats. - Produce insights that push creative direction and accelerate performance. Cross-Channel Alignment - Work with retention teams to ensure acquisition aligns with lifecycle metrics and profitability. - Integrate insights from creative, CRO, and analytics to strengthen message-market fit. - Contribute to unified growth strategies across all channels. Affiliate & Non-Paid Testing - Explore and manage affiliate partnerships, creator programs, and non-paid acquisition channels where relevant. - Build complementary acquisition pathways beyond paid performance. Documentation & Continuous Improvement - Document all experiments, learnings, wins, and failures using internal templates. - Provide clear reporting focused on revenue-impacting metrics (ROAS, MER, CAC, LTV). - Suggest improvements to maintain system scalability and performance consistency. Qualifications - 3+ years of hands-on experience managing paid acquisition for DTC brands. - Strong expertise in Meta, TikTok, and Google Ads. - Proven ability to scale brands from < $50K/month to $200K+/month profitably. - Strong analytical and attribution skills (MER, blended ROAS, incrementality testing). - Experience collaborating with creative teams and providing data-backed direction. - Excellent communication, reliability, and documentation habits. - Comfortable working independently in a fast-moving environment. Preferred Qualifications - Experience with beauty, fashion, food, or pet verticals. - Familiarity with CRO and landing page optimization. - Experience running or supporting affiliate/creator programs. - Understanding of creative strategy and testing methodologies. Schedule - Flexible working hours. - Remote position with ongoing collaboration across cross-functional teams. Payments are in USD or local currency.