Marketing Operations Specialist
4 semanas atrás
About the Role
We’re looking for a highly organized, data-driven, and creative Marketing Operations Analyst to own the planning, execution, and optimization of multi-channel marketing initiatives of Bybit in Brazil. You will play a key role in scaling marketing operations, being responsible for growing, activating and retaining the Brazilian userbase delivering measurable results across marketing campaigns.
Key Responsibilities
- Campaign Management: Plan, design, set up, and execute multi-channel marketing campaigns from concept to delivery.
- Results and activation driven: creating campaigns that generate signups, first deposits and first trades in the app.
- Process Optimization: Continuously iterate, improve, and build scalable marketing workflows and operational frameworks.
- Channel Ownership: Manage and optimize performance across multiple channels — Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more.
- Stakeholder Coordination: Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high-quality campaign delivery.
- Planning & Budgeting: Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization.
- Testing & Optimization: Coordinate and analyze A/B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness.
- Data & Insights: Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies.
- Localization Quality: Oversee and improve translation quality for localized content (e.g., pt-BR) across app, website, and marketing assets.
Requirements
- 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles.
- Strong analytical mindset with proficiency in marketing analytics tools (e.g., Excel, Google Analytics, Looker Studio, Tableau.)
- Hands-on experience managing multi-channel marketing campaigns.
- Excellent communication skills both in english and Brazilian Portuguese
- Project management skills.
- Familiarity with A/B testing, automation platforms, and performance measurement.
- Strong attention to detail and ability to manage multiple stakeholders and priorities.
- Experience in crypto and/or fintechs is a plus
- Bonus: Experience managing marketing efforts across multiple regions.
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