Audience Solutions Director
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Key Responsibilities
Define and deliver the transformation roadmap across processes, products and enabling tools Own Audience Operations product and process priorities, aligned to business objectives Champion the panelist experience, using behavioural science and user research to redesign poor journeys and reduce friction across recruitment, onboarding, engagement and retention Lead transition from legacy applications and local workarounds to scalable enterprise platforms, user-facing tools and AI capabilities Partner with regional leaders to balance global standardisation with genuine local needs Lead Product Owners and Process Excellence specialists, working closely with COO, CTO and senior operations leaders Experience & Leadership Experience leading operational transformation across processes, systems and ways of working Experience managing multidisciplinary teams across product ownership, operational design and process improvement Proven ability to influence senior stakeholders, drive decisions and operate across multinational environments Product, Process, Technology & User Experience Ability to understand complex workflows, panelist journeys and operational environments, including field-based applications and CRM-driven workflows Experience translating behavioural insights, user pain points and operational processes into product requirements and functional solutions Strong product ownership capability, including roadmap development, prioritisation and functional decision-making Ability to embed the panelist perspective into solution design, prioritisation, adoption, KPIs and operational performance management Experience with enterprise platforms, CRM, workflow tools, integrations, mobile applications or equivalent operational technology environments Understanding of AI capabilities and their practical application within operations Operating Style & Mindset Proactive, resilient and comfortable operating in fast-moving environments Strong understanding of operational teams, including call centres, field operations, quality checking and local UAT Stakeholder Management & Communication Excellent communicator, able to engage technical, non-technical and senior audiences Ability to communicate priorities, trade-offs and decisions with clarity Strong stakeholder management across operations, product, technology and commercial teams Nice to Have Experience working with third-party systems integrators Why Join Us Play a central role in transforming the largest area of our global business Define digital-first, user-centred solutions that improve operations, client outcomes and panelist journeys Partner with senior leadership across product, technology and operations
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