Brand Design Manager

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

Team Overview

The 99 Creative Hub is looking for a Brand Design Manager to lead, inspire, and scale the visual expression of our brand. We are a multidisciplinary and diverse team focused on driving brand and business growth through strategic and impactful creativity. We are seeking a Brand Design Manager with strong creative vision, strategic thinking, and the ability to translate business goals into cohesive brand experiences. This role will lead the evolution of 99Food visual identity, building systems, design standards, and creative frameworks that strengthen consistency and inspire innovation across campaigns, digital platforms, and communication touchpoints.

If you thrive at the intersection of design, strategy, and storytelling and want to help define the future of one of Brazil’s most iconic brands, we’d love to meet you.

Role Responsibilities

- Lead, mentor, and inspire a creative team across branding, visual design, campaigns and product marketing;

- Foster a culture of collaboration, learning, and creative excellence;

- Guide the team to balance business objectives with bold, high-quality creative execution.

- Oversee and evolve the 99 brand identity, ensuring it remains consistent, flexible, and globally relevant;

- Build and maintain scalable brand systems and toolkits to support marketing, product, and communication initiatives;

- Ensure every design expression reflects 99’s purpose, tone, and visual principles.

- Translate strategy into visually compelling stories across all touchpoints — from campaigns and digital content to OOH and events;

- Collaborate closely with copywriters, strategists, and marketers to deliver cohesive creative narratives;

- Maintain a high design standard while managing multiple complex projects simultaneously.

- Partner with marketing, content, product, and operations teams to bring brand experiences to life;

- Collaborate with global DiDi creative teams to align local and international design initiatives;

- Act as a brand ambassador, ensuring alignment between internal teams and external partners.

- Monitor design, culture, and technology trends to ensure the brand stays relevant and forward-thinking;

- Promote a data-informed approach to creativity, using insights to refine and elevate visual communication;

- Champion experimentation and design innovation within the team.

Role Qualifications

- Bachelor’s degree in Design, Visual Communication, Branding, or related fields; postgraduate studies in Design Leadership, Branding, or Creative Strategy are a plus.

- 7+ years of professional experience in brand and design, with at least 3+ years in a leadership or managerial position.

- Proven experience building and maintaining brand identity systems, visual guidelines, and large-scale campaigns.

- Portfolio showcasing strategic thinking, visual storytelling, and high-impact creative solutions across digital and offline platforms.

- Deep understanding of brand architecture, visual hierarchy, and multi-brand ecosystems.

- Experience leading rebranding projects or brand evolution initiatives in fast-paced, consumer-facing industries.

- Strong knowledge of typography, color theory, composition, and motion principles, with an ability to elevate the overall visual craft.

- Proficiency in Figma, Adobe Creative Cloud, and familiarity with project management tools like Monday.com, Asana, or Notion.

- Experience with digital design principles, UX/UI collaboration, and ensuring brand consistency across digital interfaces.

- Excellent communication, presentation, and stakeholder management skills — able to articulate creative rationale and influence decision-making.

- Comfort leading creative reviews, giving and receiving feedback constructively, and aligning cross-functional stakeholders.

- Understanding of marketing strategy, campaign planning, and how design contributes to brand growth and performance.

- A global mindset with sensitivity to cultural nuances and diversity in visual communication.

- Strong time management and prioritization skills, balancing creativity with operational efficiency.

- Advanced English for collaboration with international teams and global partners; Spanish proficiency is a plus.

- Curiosity for new technologies and practical experience integrating AI tools or automation into creative workflows to improve efficiency, exploration, and innovation.

EEO Statement

- We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.

- We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

- We believe in Win‑win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

- We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

- We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non‑negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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