Creative Strategist

Há 10 horas

Porto Alegre, Brasil Höski Tempo inteiro

Creative Strategist (Direct Response Focus)

Full-Time — Remote**

We’re looking for a Creative Strategist who actually understands direct response, not someone who just scrolls TikTok and assembles trends.

This role is for a strategist who can think in angles, write high-converting copy, break down customer psychology, and work with our editors/designers to produce winning ad variations across Meta, TikTok, and YouTube.

If your background is influencer-style content creation — this is NOT for you.

If your background is direct response, performance marketing, hooks, messaging frameworks, and ad psychology — we want you.

What You’ll Do

- Develop direct-response creative strategies for eCommerce and local brands (UGC, statics, VSLs, long-form ads).
- Write strong hooks, scripts, headlines, and CTAs rooted in psychology — not fluff.
- Analyze data and identify what’s working, what’s not, and why.
- Build clear creative briefs for editors, designers, and UGC creators.
- Collaborate with the growth team to refine angles, offers, and messaging frameworks.
- Turn raw ideas, calls, client notes, and problems into high-performing creative concepts.
- (Bonus) Oversee or contribute to production/filming direction if you have that background.
- Maintain a high output of strategic ideas and creative testing concepts weekly.

What You MUST Bring

- Direct response experience — you know what makes an ad convert, not just “look cool.”
- Strong copywriting ability (hooks, headlines, scripts, micro-copy).
- Ability to translate product benefits into angles, stories, emotional triggers, and offers.
- Experience working with paid media teams or creatives in a performance-focused environment.
- Strong understanding of Meta/TikTok best practices.
- Analytical mindset — you can look at data and form a hypothesis instantly.
- Creative volume — you can generate 10 concepts where others generate 2.
- Excellent communication and clarity inside creative briefs.

Bonus Points

- Production or directing experience
- Understanding of UGC scripting
- Experience with DTC brands (beauty, wellness, fashion, home goods, jewelry, etc.)
- Can storyboard fast and collaborate closely with editors

Who You Are

- You think like a marketer, not an influencer.
- You write copy that hits where it hurts — and inspires action.
- You’re obsessed with performance, not aesthetics.
- You’re fast, resourceful, and comfortable producing a high volume of ideas.
- You thrive in an environment with speed, iteration, and testing.
- You can take a product, research it deeply, and build a messaging system around it.

Why Join Us

- Work with a fast-growing performance agency scaling 7–8 figure brands.
- Collaborate closely with elite media buyers, strategists, and creatives.
- Clear processes, creative pipelines, and a supportive production team.
- High impact role — your work directly influences revenue.
- Opportunities for growth into Creative Lead roles.

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