Marketing Operations Specialist – Latam

Location:
São Paulo – Pinheiros (on site)

Webull (Nasdaq:
BULL) is a leading digital brokerage platform built on next-generation global infrastructure. We believe that everyone should have an equal opportunity to control their financial future. Our vision is to empower individual investors with the tools and resources they need to succeed — from low-cost trading and real-time market data to advanced analytical tools and a seamless user experience.

As part of Webull's growth in Latin America, we are looking for a highly motivated Marketing Operations Specialist to join our regional Marketing team. This role offers the opportunity to work in a fast-paced, global fintech environment while helping shape the marketing operations of our growing business in the region.

Role Summary:

This is a hands-on role focused on ensuring flawless technical execution of marketing campaigns across LATAM. You'll be the key operator of marketing platforms — including our CRM (OSS) — managing campaign logistics, supporting analytics, and coordinating smoothly across markets.

Languages required:
Portuguese, Spanish, and English.

Fluency in Spanish and English is mandatory.

Key Responsibilities:

- Campaign Setup & Execution:
Operate marketing automation platforms and internal tools. Set up and manage campaigns, social media posts, push notifications, email templates, in-app messages, and banners across markets (BR, MX, CO, CL).
- Localization & Segmentation:
Execute campaigns with appropriate targeting by country, language, segment, and channel. Ensure all localized content is uploaded and displayed correctly.
- Influencer & Asset Management Support:
Track influencer deliverables, schedule content across platforms, manage asset tagging, and handle approval processes.
- Quality Assurance:
Conduct thorough QA of all campaigns before and after launch — verifying copy, links, visuals, targeting, and UX consistency.
- Reporting & Dashboard Maintenance:
Build and maintain dashboards and reports for campaign performance and user behavior metrics. Be responsible for marketing data input in internal systems.
- Process Alignment:
Work closely with local and global marketing, product, and data teams to ensure standardized and scalable workflows.
- BI Data Management:
Ensure accurate and timely data input in marketing systems for seamless metric tracking.
- Approval Process Management:
Coordinate with internal and external stakeholders for content approvals, including compliance review and sign-off.

Key KPIs:

- Turnaround time from campaign setup to launch
- Platform uptime and content accuracy
- Timeliness and relevance of weekly reporting
- Number of campaigns successfully localized per quarter
- Compliance approval process adherence
- Accuracy and timeliness of marketing data inputs

Qualifications:

- 4–5 years of relevant experience in Marketing
- Proven experience in marketing operations, social media, and campaign execution
- Strong understanding of segmentation and campaign performance metrics
- Hands-on experience with CRM systems
- Excellent organizational skills, attention to detail, and ability to meet deadlines in a fast-paced environment
- Experience with financial institutions is a plus
- Professional fluency in English and Spanish

What We Offer

At Webull Brazil, we provide a competitive compensation package and benefits designed to support both your professional and personal growth:

- 100% employer-paid Medical and Dental Insurance.

- Flash Benefits card

- Wellhub (or equivalent) membership for wellness and fitness.

- Annual performance-based bonus.

- All benefits required under Brazilian Labor Law (CLT).

This is an exciting opportunity to join a global fintech leader and play a key role in supporting Webull's growth in Latin America by strengthening and scaling our Markerting operations. If you're ready to grow your career in a dynamic, innovative environment, we'd love to hear from you.

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