Media Buyer | Paid Advertising

Media Buyer | Paid Advertising & Lead Generation Remote | US Based Company | 9:00 AM
- 5:00 PM EST

ABOUT THE COMPANY
We are a Miami-based hydration and wellness company on a mission to make premium water quality accessible to every household. From whole-home hydrogen water purification systems to a curated wellness lounge in the USA, we combine science-backed products with authentic wellness education to help families make healthier, more conscious choices, starting with the water they drink every day. With six years of proven operations, a national e-commerce presence, a flagship wellness lounge preparing for its grand opening, and a partnership with globally recognized biohacker Gary Brecka, we are entering its highest-growth phase yet. The founders are visionary, fast-moving, and deeply committed to building something meaningful, and they need exceptional people around them to make it happen. ROLE OVERVIEW We're looking for a hands-on Media Buyer who turns ad spend into pipeline. You'll own paid campaigns end-to-end, strategy, funnel design, creative testing, tracking, and optimization, with a direct line to lead volume, CPL, and ROAS. You'll work closely with designers, copywriters, and sales to build and scale campaigns that generate qualified leads and measurable revenue.

KEY RESPONSIBILITIES
- Plan, launch, and manage paid lead generation campaigns on Meta Ads and Google Ads, owning performance from click to closed lead.
- Build high-converting funnels and continuously optimize landing pages to lower CPL and improve conversion rate.
- Run structured A/B tests on ads, creatives, audiences, and landing pages, and turn results into scalable learnings.
- Manage ad budgets across campaigns to hit ROAS, CPL, and CAC targets, shifting spend to top performers in real time.
- Set up and maintain accurate tracking (Meta Pixel, GTM, GA4) for clean, trustworthy performance data.
- Integrate ad platforms with GoHighLevel for accurate lead routing and follow-up.
- Build retargeting campaigns and scale winning campaigns while sunsetting underperformers.
- Partner with designers, copywriters, and sales on creative, lead quality, and conversion feedback loops.
- Report on performance and key metrics on a regular cadence using dashboards (e.
G., Looker Studio). REQUIRED QUALIFICATIONS
- 2+ years managing paid advertising campaigns focused on lead generation.
- Proven track record improving CPL, ROAS, and conversion rate against real ad budgets.
- Experience with funnel strategy, funnel building, landing page optimization, and CRO.
- Experience running A/B tests across ads, creatives, audiences, and landing pages.
- Experience with pixel installation and event tracking (Meta Pixel, GTM, GA4).
- Experience with CRM integrations, lead routing, and retargeting campaigns.
- Strong written and verbal English communication skills, and ability to work independently in a remote environment with U.
S. business hours overlap. PREFERRED QUALIFICATIONS
- Experience building funnels and landing pages in GoHighLevel Funnels, Unbounce, Leadpages.
- Familiarity with automating lead workflows using Zapier.
- Experience building or customizing reporting dashboards in Looker Studio.
- Relevant certifications (e.
G., Meta Blueprint, Google Ads) are a plus. Experience with Graphic is preferable WHY JOIN US
- Real ownership over strategy and direct visibility into your business impact.
- A fast-growing company where paid media performance drives company growth.
- A collaborative team that moves fast and values data over guesswork.
- Remote-first flexibility with a results-driven culture. COMMISSIONS STRUCTURE Number of Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs) delivered per month, validated by sales.
- $15
- $25 per qualified lead delivered above the monthly baseline target, paid only for leads sales confirms as qualified.