Email Marketing Specialist

2 semanas atrás

Várzea Grande, Brasil Hire With Near Tempo inteiro

About Us:

At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

About the Role:

We are looking for an Email Marketing Strategist/Manager who will own and drive the lifecycle marketing strategy from lead capture to segmentation, nurturing, and re-engagement. This role will focus on building and executing campaigns that will significantly grow our email list and convert leads into revenue, leveraging a data-driven approach to improve performance continuously. As a hands-on contributor, you will work across teams to ensure integrated campaigns and optimize email strategies at every stage.

Responsibilities:

- Build and execute a roadmap to 5x list growth in 12 months.
- Define and oversee the creation of lead magnets (reports, calculators, webinars, playbooks).
- Build and maintain a robust segmentation and personalization framework to tailor messaging, improve engagement, and drive conversions across all lifecycle stages.
- Oversee the creation of custom welcome journeys and optimize all existing sequences.
- Define and implement a simple lead scoring model based on fit, behaviors, and engagement.
- Develop a content plan for each segment to deliver the right message at every stage of the funnel.
- Track, report, and optimize key metrics, including list growth, engagement (open rate), MQLs, meetings booked, and revenue.
- Partner cross-functionally (SEO, Content, Design, Sales) to ensure integrated and aligned campaigns.

Must-Haves:

- 5+ years of marketing experience, with at least 3 years focused on email/lifecycle marketing in a B2B or SaaS environment.
- Demonstrated ability to grow email lists and convert them into revenue-generating channels.
- Hands-on experience with email automation tools, specifically HubSpot (or similar), for campaign management, workflows, and reporting.
- Strong copywriting skills with a focus on clear, conversion-oriented email messaging.
- Analytical mindset with experience in A/B testing, lead scoring, and data-driven decision-making.
- Proven track record of designing and optimizing nurture campaigns with ICP-targeted messaging that move leads from awareness to booked calls.
- Strong organizational skills and the ability to work independently to execute high-impact campaigns.
- Ability to define and implement segmentation strategies for targeted messaging and increased engagement.

Nice-to-Haves:

- Experience in a startup or agency environment.
- Familiarity with content strategy and CRO best practices.

Benefits:

- 100% remote role.
- Compensation in USD.
- Time off: 14 vacation days, US working holidays + 4 local floating holidays, Birthday off.
- Health insurance stipend.

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