SEO & Social Media Strategist (Crypto) - Brazil

2 semanas atrás

Brasília, Brasil CoinEx Global Tempo inteiro

Location : Brazil (Brazilian required)
Prefer : Base in Sao Paulo/ Rio
Remote
About the Role
We are looking for a highly skilled
SEO & Social Media Strategist
with strong experience in
content development, SEO strategy, and social media management
, ideally within the
crypto or Web3 industry
.
This role combines
data-driven SEO planning
with
hands-on social media execution
, requiring someone who understands how content performs across both
search engines and social platforms
.
Key Responsibilities:
SEO & Content Strategy :
Develop and execute
SEO-driven content strategies
aligned with business and growth objectives.
Conduct
advanced keyword research
, including:
Keyword discovery and clustering
Competitor
keyword gap analysis
Identification of growth opportunities
Create and optimize:
SEO-friendly titles
Meta descriptions
URL structures
Internal linking (interlinking) strategies
Use
SEMrush at a professional level
for research, audits, tracking, and competitive analysis.
Monitor and map
content trends using Google Trends
and other industry tools.
Plan and manage the
SEO editorial calendar
, ensuring consistency, quality, and performance.
Collaborate with writers, editors, and stakeholders to ensure content meets SEO and brand standards.
Social Media Strategy & Management:
Develop, manage, and execute
social media strategies
across: X (Twitter), TikTok and Instagram.
Stay up to date with
platform algorithms, trends, and best practices
, especially for crypto-related content.
Create, adapt, and publish content tailored to each platform's format.
Manage content scheduling and performance using tools like
Hootsuite
or similar platforms.
Leverage
AI-powered tools
to support content creation, ideation, and optimization.
Analyze social media performance and continuously optimize for engagement and growth.
Required Qualifications:
Proven experience in
SEO and content strategy
, preferably in crypto, fintech, or Web3.
Strong hands-on experience with
SEMrush
and keyword research methodologies.
Solid understanding of
on-page SEO, interlinking, and content optimization
.
Demonstrated experience managing and growing
social media accounts
for brands.
Strong knowledge of
crypto, blockchain, and digital assets
.
Fluency in
English, Spanish, and Portuguese
(written and spoken).
Nice to Have
Experience working with international or global audiences.
Familiarity with analytics tools (Google Analytics, Search Console, platform insights).
Previous experience in fast-paced startups or crypto exchanges.
What We're Looking For
A strategic thinker with strong execution skills.
Data-driven, proactive, and highly organized.
Comfortable working across SEO, content, and social media without silos.
Passionate about crypto and digital innovation

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