
Community Manager
4 semanas atrás
Job Type: Full-time
Experience: 3-5 years
Responsibilities:
Fans Community Management:
- Build and maintain our brand's user community in the southeast Asiaa market to enhance user engagement and retention.
- Plan and organize online and offline activities tailored to local culture to drive user participation and content creation.
- Manage user feedback, promptly addressing community issues to improve user satisfaction.
KOC Content Management:
- Manage content calendars and ensure timely delivery of all community initiatives.
- Identify, recruit, and manage relationships with Key Opinion Consumers (KOCs) and Key Opinion Sales (KOSs). Leverage User-Generated Content (UGC) and Profession-generated content (PGC) content to enhance brand reputation and increase social media reach.
- Maintain strong relationships with core users, fans in the local market, organize regular online and offline events.
- Manage KOC involvement in campaigns, ensuring deliverables are met in terms of quality, timeline, and brand guidelines.
Community Event Operations:
- Plan, organize, and execute a variety of community events, both virtual and in-person, ensuring a seamless and engaging experience for participants.
- Engage in our brand's collaborations with mobile games, developing corporation events with related gaming communities.
- Create gaming-related events and topics to increase engagement between the brand and gaming communities.
Data Analysis & Reporting:
- Regularly analyze user and community data, campaign effectiveness, and market trends to optimize operational strategies.
- Prepare monthly user and community reports, providing insights for optimization.
Requirements:
Experience:
- 3-5 years of experience in social media, user operations, or gaming community management; experience with international brands or in the mobile gaming industry is preferred.
- Strong understanding of social media platforms, user behavior, and gaming communities in the local market.
Skills:
- Excellent content planning and copywriting skills, with the ability to engage fans effectively.
- Familiarity with gaming community platforms, with a proven track record in gaming community management.
- Strong analytical skills, proficient in tools like Excel, Google Analytics, etc.
- Exceptional communication and organizational skills, with the ability to independently plan and execute marketing and gaming-related events.
Other Qualities:
- Proactive and innovative mindset, willing to take on new challenges.
- Passionate about the mobile, tech, and gaming industries, with a keen interest in industry trends.
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