Regional Brand Manager

3 semanas atrás

Brasil BingX Tempo inteiro

About BingX

- A leading crypto exchange since 2018
- With 20 million registered users worldwide
- Official crypto exchange partner of Chelsea FC
- User-First, reliable, innovative, and diversified
- List over 1,000 spot trading pairs
- Offer over 300 futures trading pairs
- Integrate with over 80 public chain ecosystems
- Rank top on CoinMarketCap and CoinGecko
- TradingView's Best Crypto Exchange for 2021, 2022 & 2023
- A gateway for the next billion crypto users

Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.

BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.

Our current vacancy | Full-time | Long-term | REMOTE

Responsibilities

1. Brand Strategy

- Craft and localize brand messaging to align with local market needs, cultural nuances, and industry trends, driving brand relevance and loyalty.
- Ensure brand localization resources and strategies effectively support regional priorities.

2. PR & Communications

- Build and strengthen brand visibility and competitiveness across mainstream and crypto media.
- Manage regional PR initiatives to establish and maintain a strong, positive brand image.
- Collaborate with global and local teams on messaging consistency and spokesperson activities.

3. Brand Marketing

- Plan and execute digital marketing campaigns tailored to regional audiences.
- Drive brand awareness, engagement, and conversion through innovative, data-driven approaches.
- Monitor and analyze campaign performance to optimize results and ROI.

4. Glocalisation

- Localize and amplify global marketing campaigns, sponsorships, and events for regional relevance.
- Collaborate cross-functionally to ensure consistent messaging while reflecting local culture and insights.
- Strengthen regional brand impact through creative adaptation of global initiatives.

5. Social Media

- Lead or coordinate regional social media planning and content execution.
- Enhance audience engagement and strengthen the brand's community presence.
- Support social listening and performance tracking to refine content strategy.

6. Cross-Functional Collaboration

- Work closely with local BD and operations teams to align marketing priorities.
- Support key launches, events, and partnership initiatives within the region.

Requirements

- 5+ years of experience in PR, Branding or Marketing, preferably within the fintech, crypto, or Web3 industry.
- Proven experience in developing and executing successful brand strategies and campaigns.
- Strong understanding of local audience, trends and market dynamics in the region.
- Ability to manage multiple projects with good collaborations, and work effectively in a fast-paced environment.
- English as the working language and additional local language(s) preferred.

Working at BingX

- Join an international and diversified team
- Great career development in a fast-growing company
- Be part of the future of finance technology and achieve meaningful goals
- Competitive market salary and fully remote/work-from-home flexibility
- Flexibility to observe your local holiday calendar, alongside additional benefits

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