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Ad Operations Agent
About the Role
We're looking for an Ad Operations Agent with strong exposure to the programmatic advertising ecosystem, especially on the publisher side. The ideal candidate has hands-on experience running ad campaigns end-to-end—understanding how ads are set up, validated, trafficked, and go live, with a proven ability to optimize performance across publisher platforms. Familiarity with DSPs, SSPs, and ad tech tools is essential, though deep expertise in every platform is not required.
Work model: 100% training from office in single shift and post that Hybrid in 24*7 shift model
Key Responsibilities
- Manage & execute programmatic campaigns across publisher platforms from setup to launch.
- Coordinate ad trafficking, QA, and go-live across multiple inventory sources (web, app, CTV as applicable).
- Monitor & optimize delivery and pacing for performance KPIs: impressions, fill rate, viewability, CPM/eCPM, CTR, revenue, etc.
- Troubleshoot ad delivery issues involving creatives, tags, wrappers, targeting, brand safety, and reporting discrepancies.
- Collaborate with sales, product, yield, and engineering to ensure smooth execution and timely issue resolution.
- Analyze performance data to provide actionable insights that improve monetization and yield.
- Ensure compliance with publisher policies, brand safety, ad quality standards, and privacy regulations.
- Support integrations & workflows involving SSPs, ad servers, and DSPs (e.g., line items, deals, private marketplaces, header bidding).
- Maintain documentation & reporting for live and completed campaigns, including post-campaign analysis.
- Contribute to process improvement, playbooks, and best practices for ad ops and yield optimization.
Required Skills & Qualifications
- Strong understanding of the ad tech ecosystem and programmatic workflows (publisher-side).
- Hands-on experience with publisher-side tools: ad servers (e.g., Google Ad Manager), SSPs, yield management.
- Knowledge of how ads are processed end-to-end: ingestion, validation, approvals, trafficking, optimization, delivery.
- Familiarity with DSPs (e.g., DV360, The Trade Desk, MediaMath, or similar) and how they transact with publisher inventory.
- Experience with ad servers and trafficking concepts: line items, creatives, tags, macros, targeting, frequency caps, passbacks, priority levels.
- Solid understanding of ad formats (display, video, native, rich media) and associated measurement (viewability, VAST/VPAID, MRC standards).
- Ability to analyze campaign data and optimize for eCPM, fill rate, viewability, revenue, and delivery.
- Strong problem-solving and troubleshooting skills with attention to detail.
- Clear communication and cross-functional coordination skills; comfortable working with technical and commercial teams.
Preferred Experience
- Experience with header bidding (Prebid, TAM, Open Bidding) and deal management (PMPs, programmatic guaranteed).
- Comfort with privacy & compliance topics (GDPR, CCPA, COPPA) and brand safety solutions (IAS, DoubleVerify, MOAT).
- Familiarity with reporting and analytics tools (Looker, Tableau, Google Analytics, GAM queries).
- Basic understanding of ad quality, creative validation, blocklists/allowlists, and supply path optimization.
- Experience with CTV/mobile app monetization, SDKs, and mediation (if relevant to your stack).
- SQL or Excel proficiency for data analysis is a plus.
Tools & Platforms (Examples)
- Ad Server: Google Ad Manager (GAM) or equivalent
- SSPs: Magnite, PubMatic, Xandr, Index Exchange, OpenX (as applicable)
- DSPs: DV360, The Trade Desk, MediaMath, Amazon DSP (familiarity required, deep expertise not mandatory)
- Verification/Brand Safety: IAS, DoubleVerify, MOAT
- Tagging/QA: VAST/VPAID validation, creative wrappers, custom macros
- Analytics/Reporting: GAM reporting, Excel/Sheets, BI tools
