Strategic regional market manager, north america
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Ashland do Brasil Ltda
Are you the kind of person that is always thinking, sketching, seeking, and adjusting? Who needs to understand how things work and then figure out how they can work better? Are you a passionate, tenacious, solver who loves to work with others who share your drive? Are you positive, constructive, and ingenious?
Are you always solving?
Then we'd like to meet you and bet you'd like to meet us.
Ashland has an exciting opportunity for a Strategic Regional Marketing Manager to join our Ashland Life Sciences business. This is a very visible, significant role within the Company. This position will report to the Head of Strategic Accounts and Market Development.
ResponsibilitiesDevelop and execute North American strategic marketing plans aligned with regional and global business objectives.
Identify market trends, customer needs, competitive threats, and emerging opportunities to drive sustainable growth.
Develop market segmentation strategies and value propositions for target customer groups.
Monitor industry trends, regulatory developments, customer dynamics, and competitive activity.
Conduct market research and voice-of-customer initiatives to identify unmet customer needs and emerging market opportunities.
Partner with R&D, innovation, and product management teams to support new product development and commercialization.
Lead go-to-market planning for new product launches and strategic growth platforms.
Collaborate closely with sales leadership and
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