Field Marketing Specialist

Há 14 horas

São Paulo, Brasil azion Tempo inteiro

About Azion We are a global technology company specializing in digital applications and security. Our platform helps companies operate more agilely, reducing response times and increasing the reliability of their systems. At Azion, our purpose is to simplify application development and transform the future with cutting-edge technology. Here, you will have the chance to develop in an innovative environment, alongside a high-performance team, working on real challenges and creating solutions that make a difference. About the position The Field Marketing Specialist will be responsible for designing and executing integrated field marketing, events, and ABM strategies to drive pipeline growth and customer engagement within our audience. This role will be responsible for supporting the planning and execution of in-person and virtual events, trade shows, and sales-oriented marketing initiatives, working closely with cross-functional teams such as Sales and Product. It will leverage market insights to tailor campaigns, maximize ROI, and enhance our brand presence at key industry gatherings. Success in this role requires a blend of strategic thinking, operational excellence, and a strong understanding of the technical buying cycle. Your Impact Lead the development and execution of integrated field marketing, events, and ABM strategies to drive pipeline growth and support regional sales objectives. Plan and manage all aspects of in-person and virtual events, including logistics, vendor coordination, budgeting, and on-site execution. Own pre- and post-event communication workflows, including invitations, follow-ups, and lead nurturing campaigns. Collaborate cross-functionally with Sales, Product, and Communications teams to ensure marketing programs align with business goals and product launches. Monitor the sales pipeline and ensure timely follow-up on leads, supporting conversion and revenue impact. Analyze campaign and event performance, track key metrics, and report on ROI and pipeline impact using marketing analytics tools. Identify new field marketing opportunities and oversee external partners and junior team members, fostering innovation and executional excellence. What You’ll Bring Solid experience in field marketing, event management, or demand generation within a B2B environment. Proven track record of planning and executing a variety of in-person and virtual events (e.g., conferences, trade shows, webinars). Experience collaborating closely with Sales, Product, and/or Customer Success teams. Strong understanding of

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