Analista de CRM III

About Caffeine Army Caffeine Army is a health and wellness CPG brand. Our mission is simple: we help individuals become their best versions, every day. We started with an energy and wellbeing coffee-blend that quickly became viral and turned us into the fastest-growing CPG & Wellness in Brazil. Now, we're expanding to the US (@caffeinearmyusa). We are a team of ambitious entrepreneurs who dream big, take risks, and believe in our ability to make a significant impact in the wellness and fitness industry. We are driven by our purpose and work tirelessly to help millions of individuals strive towards their best versions. The CRM Analyst is someone vital for our strategy, as the Inbound channel is one of the biggest revenue drivers of the brand and have clear optimizations to be done. Essentials: We are seeking someone who wants to grow and improve by 1% each day alongside our company, someone who embodies an ownership mindset, responsibility, and great proactivity. As a Partnerships and Community Analyst, you'll help build a vibrant community in the wellness and fitness space and have the opportunity to shape and nurture our community, fostering meaningful partnerships and connections. You will be responsible for planning, executing, analyzing and optimizing our email strategy. Challenges are the growth of our lead audience (working closely with the Paid Media team), leads conversion into new customers and subscription program growth as a last step of the funnel. Think about someone who is comfortable with both creative and analytical tasks, as we need someone responsible for planning our email flywheel, but also for creating the content (copywriting) of the emails that will be sent. We are a small team, so expect to really have influence over the business results and be someone really important to a project that has huge potential, but it is only beginning. What you'll do: Create and manage automation flows in our CRM (Klaviyo) to nurture leads and retain customers Create and send monthly e-mail and SMS campaigns, responsible for driving sales, and communicate the brand's calendar, new products, and offers. Define and execute inbound marketing strategies to attract and qualify leads. Draw our email funnel strategy, establish a process of continuous analysis of its performance, and guarantee optimizations are always made when needed Analyse and segment audiences to personalize communications, offers, and best touchpoints considering their place in the funnel. Understand the American wellness and fitness landscape and identify trends, movements, and the best formats for the email strategy Collaborate with the Paid Media team to optimize lead generation and guarantee top of funnel success, optimizing website Pop-ups, conversion Landing Pages, and overall strategies. Who you are: Ambition: You are driven by a strong desire to make a significant impact in the wellness and fitness space, constantly seeking new opportunities for growth and expansion. Work Ethic: You possess a strong work ethic and take pride in consistently delivering high-quality work. You are proactive, detail-oriented, and able to manage multiple projects simultaneously. Student of pop culture. You are naturally passionate about communications and social media (i.e.: influencers, celebrities in the wellness & fitness space). You have a good handle on current trending influencers and emerging influencers. Community Building Foundation: You have a solid foundation in community building principles and techniques. You understand how to create inclusive and engaging environments that foster connections and a sense of belonging. Nós optamos por descrever a vaga em inglês porque a fluência no idioma é um requisito essencial para essa oportunidade. Apesar disso, a vaga é para uma empresa brasileira em expansão, com foco nas nossas operações de exportação e principalmente para Estados Unidos. A partir deste ponto, colocaremos as informações de contratação, benefícios e etapas em português.  Informações adicionais Formato de contratação:  CLT, 44h semanais;  Modelo de trabalho:  Presencial em Salvador, BA. O que oferecemos: Vale Refeição e Alimentação (Benefícios Flexíveis CAJU); Vale transporte (Benefício Flexível CAJU); Plano de Saúde Amil; Plano Dental Amil; Gympass; Creditas; Seguro de Vida; Day Off de aniversário; Desconto em produtos Caffeine Army; Retirada de até 3 produtos do Grupo Caffeine Army mensalmente;  Clube de descontos em marcas e instituições parceiras; Bônus anual. Etapas do processo Etapa 1 : Cadastro; Etapa 2 : Bate-papo com o Time de Pessoas; Etapa 3 : Entrevista com os Líderes; Etapa 4 : Entrevista Cultural; Etapa 5 : Contratação.