Partner Manager Amazon Mentor, New Seller Recruitment
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Therefore, the Partner Manager core activities include: identify, prospect, recruit, and manage high-potential Mentors for the program. Within this scope, we expect the person to lead strategic projects to improve partner experience and foster the adoption of key 3P programs such as FBA and Ads. The Partner Manager manages a portfolio of 15–20 companies from the e-commerce sector, such as SaaS companies, integrators, consultancies, and e-commerce influencers. The main inputs/outputs to be managed by the Partner Manager on a day-to-day work can be broken down into: (1) partner inputs, driving the number of active Mentors and Sellers launched by them, and (2) Seller inputs, managing Seller conversion from RegStart-to-launch, FBA adoption, Ads adoption, and GMS.
The person must be comfortable dealing with ambiguity to adapt the strategy based on the partner profile, building quarterly strategies that can change with market trends, and diving deep into partner acquisition mechanisms to support them. As there is no similar program to be used as benchmark, there is not a clear SOP ready and the Partner Manager needs to search for external benchmarks and draw inspiration from other programs. Additionally, the Partner Manager faces challenges such as managing a diverse set of partner profiles with varying levels of maturity, aligning partner incentives with Amazon's seller success goals, driving brand owner acquisition through mentors (currently at ~4% penetration), and ensuring partners remain engaged beyond the initial onboarding phase. We expect the person to have bias for action to explore new segments of partners and test different onboarding and engagement strategies to retain key Mentors. The
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