Web Analytics Analyst
Há 3 dias
Descrição da vaga Buscamos uma pessoa para atuar como Analista de Web Analytics na MRM Brasil, uma agência full-service, com maior foco em digital, do McCann Worldgroup, unidade do Grupo Interpublic (IPG). Uma agência que acredita no poder das intersecções entre estratégia, criatividade e tecnologia, suportado por dados, para criar experiências totalmente humanas. Atuamos a partir do modelo híbrido de agência e consultoria de transformação digital, ajudando a fortalecer o relacionamento entre negócios e pessoas, ajudando marcas a encontrarem seu propósito, aprofundar suas relações e criar experiências que gerem crescimento. A MRM Brasil valoriza a criatividade e inovação, algo que é potencializado em um ambiente diverso e inclusivo, por isso damos prioridade na contratação de grupos minoritários, como pessoas com mais de 45 anos, pretas, pardas, indígenas, pessoas da comunidade LGBTQIAP+ e PCDs. Venha fazer parte de um time Better Together onde sua individualidade é respeitada e valorizada em todos os sentidos Responsabilidades e atribuições Conduct web analytics analyses and transform insights into business recommendations and opportunities (improvements, A/B testing, personalization, CRO). Monitor and report campaign media results in collaboration with agencies and analyze how these results affect user behavior/navigation within the platforms. Responsible for ensuring data quality within strict protocols. Monitor and suggest improvements for web analytics tagging on the client’s websites. Partner with Test & Learn (Adobe Target and Audience) and adjacent teams to accomplish objectives based on global KPIs. Requisitos e qualificações Education : Bachelor's degree in Business Administration, Engineering, Marketing, Advertising or related fields, or equivalent experience. Technical Knowledge : Web analytics, digital marketing, digital media. Skills : Organization; excellent verbal and written communication; time management skills; attention to detail; ability to use data to make business recommendations and evaluate results; ability to proactively solve problems and develop original ideas, approaches, and solutions. Language Proficiency : Advanced Portuguese and English, Intermediate Spanish. Experience : 1 to 2 years – data strategy, marketing, advertising, working closely with agencies and partners. Software and Tools Knowledge : Adobe or Google Analytics, MS Office. Informações adicionais Atuação hibrida, 2 a 3 vezes/ semana Localização: fica alocado no cliente, em São Caetano Benefícios: VA/VR: valor fixo de R$946,00 mensais sem desconto em folha Assistência médica (100% coberto pela empresa) Seguro de vida de até 12 salários Day off de aniversário Plataforma de desenvolvimento e aprimoramento acadêmico e profissional e parcerias externas para desenvolvimento Convênio SESC Totalpass
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São Paulo, Brasil able.digital Tempo inteiroAbout the Role We are looking for a Senior Web Analytics Specialist to lead our data governance and analytics implementation initiatives. This role will be responsible for ensuring high-quality, consistent web data collection, building scalable reporting views, and translating business needs into actionable insights. Key Responsibilities Data Layer...
