Web Analyst

**Job Description** WHAT YOU’LL DO**
As a Web Analyst you contribute to digital profitable growth in the sales market, playing a critical role in optimising the digital customer experience.
- Collect and analyze website performance data, including traffic, conversion rates, bounce rates, and user behavior to monitor trends and identify areas for improvement.
- Generate regular reports and dashboards, summarizing key findings and presenting actionable insights to the regional/sales market digital team and other stakeholders.
- Support in planning and execution and drive evaluation of A/B and multivariate testing to evaluate the impact of changes to the website, helping to optimize features, content, and user pathways for maximum conversions.
- Perform customer segmentation and cohort analysis to understand the behavior and preferences of different customer groups, including product performance and customer experience.
- Utilize SEO analytics and tracking of organic search traffic growth to highlight opportunities to enhance the visibility of the website on search engines and optimize keyword performance.
- Implement tagging and tracking solutions to ensure accurate data collection and maintain data integrity across various digital platforms and channels.
- Stay up-to-date with industry trends and emerging technologies in web analytics and e-commerce to continually refine strategies and maintain a competitive edge.

**WHO YOU ARE**
- We are looking for people with _
- Bachelor’s degree in related field such as Business, Marketing, Data Science, Statistics, Economics, or a relevant discipline.
- Some individuals may hold a Master's in Business Analytics, Data Science, Marketing Analytics, or a similar field, which can provide a deeper understanding of advanced analytical techniques.
- Specialized training or certification in web analytics tools and methodologies, such as Google Analytics or SQL certification, can be an asset.
- 2+ years experience in web analytics, preferably within eCommerce or fashion retail, demonstrating track record of value creating improvements.
- Proven history of using data-driven insights to inform decision-making and optimize online customer experiences.
- Experience in managing and executing A/B testing and experimentation programs
- Experience working in Google Analytics, Tableau and Power BI
- Expertise in SQL; experience working in cloud-based data platforms.
- Experience collaborating with cross-functional teams across digital / eComm and marketing.
- And people who are _
- Strong analytical and quantitative skills to interpret data, identify patterns, and derive actionable insights.
- Proficiency in data analysis tools and platforms, including Google Analytics, Adobe Analytics, or similar analytics software.
- Advanced Excel skills, Power BI, or similar for data manipulation and reporting.
- Knowledge of A/B testing methodologies and experience in conducting experiments to optimize website elements.
- Familiarity with web technologies and tracking implementations, including tagging, pixels, and cookies.
- Excellent communication and presentation skills to convey complex data findings to diverse stakeholders.
- Business acumen and a deep understanding of e-commerce trends, digital marketing strategies, and user experience principles.
- Adaptability to stay updated with evolving industry best practices and emerging analytics tools and techniques.
- Proactive, curious and innovative approach to problem solving with a constant improvement mindset.
- Able to work independently and be self-motivated while still working within a team environment and fostering a strong team collaboration

**WHO WE ARE**

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

**WHY YOU’LL LOVE WORKING HERE**
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- Staff discount card;
- Meal voucher;
- Transportation allowance;
- Life insurance;
- Dental insurance;
- Health insurance.

**JOIN US**

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.