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Senior Regional Marketing Director

2 meses atrás

Brasília, Distrito Federal, Brasil ActiveCampaign Tempo inteiro

ActiveCampaign is seeking a seasoned marketing professional to lead our marketing efforts in Brazil. As a key member of our team, you will be responsible for developing and executing a regional marketing strategy that aligns with our overall marketing goals.

**Key Responsibilities:**

  • Develop and execute a regional marketing strategy that aligns with ActiveCampaign's overall marketing goals, considering the unique needs of the Brazilian market.
  • Develop and execute regional campaigns that span across channels, including conferences, local events, and influencer marketing.
  • Manage all aspects of the marketing budget for Brazil, including digital marketing campaigns, events, and content creation.
  • Oversee lead generation in region, working with the sales team to increase pipeline and build a strong funnel from lead to conversion.
  • Be part of ActiveCampaign's on-the-ground presence at events in Brazil.
  • Generally use your knowledge of the region to adapt ActiveCampaign's marketing in Brazil, from improving existing programs to proposing new ones.

**Requirements:**

  • Minimum 8+ years of experience in B2B marketing, preferably with a focus on SaaS companies and demand generation.
  • Proven track record of developing and executing successful marketing campaigns from scratch.
  • Understanding of the Brazilian business landscape and marketing trends.
  • Strong understanding of event marketing and demand generation.
  • Experience with marketing automation platforms is a plus.
  • Fluency in Portuguese and English.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.