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Product Marketing Manager

2 meses atrás

São Paulo, São Paulo, Brasil Firstbase Tempo inteiro

About the Role

We are seeking a seasoned Product Marketing Manager to spearhead our inbound marketing efforts and product positioning, encompassing social media, landing pages, blogs, and lead generation.

This individual will collaborate closely with the Business Lead to execute testing strategies aimed at growing product revenue with our internal customer base and new prospects.

What We Do

Firstbase is developing an all-encompassing Company Operating System to empower founders worldwide to launch, manage, and grow their businesses.

Over ten thousand founders from more than a hundred countries have utilized our incorporation product, Firstbase Start, to launch their startups. For many founders, Firstbase has become the go-to platform for incorporating a business.

We are backed by Y Combinator and our team, investors, and advisors include professionals from esteemed companies such as Apple, Gusto, Carta, Wise, Plaid, and many others.

Why You Should Join Us

Firstbase is more than just incorporation. Our team is dedicated to building products and solving some of the startups' hardest problems, with a particular focus on:

  • Democratizing access to financial infrastructure
  • Automating tasks every founder faces when running a business
  • Making tools and resources more accessible to everyone, everywhere
  • Building integrated solutions for founders and removing friction
  • Delivering opportunity to traditionally overlooked founders and companies
  • Democratizing access to knowledge

What We're Looking For

We are seeking risk-takers with diverse experience who can provide fearless feedback.

Your Key Responsibilities

  • Work with the Business Lead to develop a strategy for customer growth, acquisition, and retention
  • Measure and optimize content marketing campaigns across various channels
  • Manage the acquisition funnel
  • Enable the growth and adoption of Firstbase's products within our existing user base and external channels
  • Assist with product launches and sales structuring for the strategy to identify market needs and customer personas in different industries
  • Aggregate and vet user feedback to drive meaningful recommendations and insights for the Business Lead

Requirements

  • 5+ years of experience as a Product Marketing Manager, Performance Marketing, or Growth Marketing
  • Excellent writing skills and native English proficiency
  • Experience in Tech B2B multi-product marketing (focusing on founders/startups) is highly required
  • Excellent communication skills: collaborate effectively across internal teams and with external partners
  • High integrity and a customer-first mentality
  • Analytical background: investigate and understand data to drive action and results
  • Experience working with a marketing automation system (Hubspot, Salesforce, or similar) and performance marketing in the past
  • Self-starter mindset

Perks

  • Competitive Salary & Equity
  • Hybrid Work Environment
  • 21 days of PTO + birthday off
  • Build your ideal work setup
  • Health benefits
  • Learning & development
  • Amazing annual bonuses