Business Content Planner

Há 5 dias

São Paulo, São Paulo, Brasil beBeeContentStrategy Tempo inteiro US$90.000 - US$120.000
Regional Content Strategist

The role involves crafting a compelling narrative, defining messaging and positioning, and translating groundbreaking products and features into tangible customer benefits.

This position requires collaboration with multiple teams to elucidate how to help clients reach their full potential.

Key Responsibilities
  1. Manage the content calendar for Brazil across blogs, landing pages, partner media, newsletters, and outbound campaigns.
  2. Develop and maintain a consistent pipeline of high-performing content assets that support the awareness, education, and conversion funnel.
  3. Lead localization and adaptation of content created by other teams, ensuring cultural and technical relevance.
  4. Collaborate with Product Marketing and Sales to produce business-focused assets such as comparison pages, customer case studies, and playbooks.
  5. Support account-based marketing and demand generation initiatives with tailored content aligned with target accounts.
  6. Track and analyze content performance metrics to inform future production and optimization.
  7. Coordinate with internal stakeholders and external writers or partners to scale output without compromising quality.
  8. Partner with the SEO team to ensure all content supports the growth strategy and aligns with keyword opportunities.
Requirements
  • 5+ years of experience managing B2B content, preferably in SaaS or industrial technology.
  • Proven ability to lead editorial planning and coordinate content workflows across multiple teams.
  • Strong writing and editing skills, particularly in simplifying technical topics.
  • Experience with SEO tools (e.g., Semrush, Ahrefs) and CMS platforms.
  • Data-driven mindset, with experience measuring content impact on traffic, leads, and pipeline.
  • Highly autonomous, organized, and deadline-driven.
  • Advanced English proficiency.

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