Product Marketing Manager
4 semanas atrás
At O&M Halyard Latinoamérica, we are seeking a highly skilled Product Marketing Manager to lead the development and execution of marketing strategies for our advanced wound care products.
Key Responsibilities:- Develop and implement comprehensive marketing plans for advanced wound care products.
- Analyze market trends, competitive products, and customer needs to identify new opportunities for growth.
- Collaborate with cross-functional teams to ensure that marketing strategies align with business goals and product development timelines.
- Define market segmentation.
- Lead the planning and execution of product launches, ensuring all marketing, sales, and training materials are in place.
- Coordinate with regulatory, clinical, and sales teams to meet product launch timelines and compliance standards.
- Oversee the development of launch assets, such as brochures, presentations, and training guides.
- Work closely with the sales team to develop and deliver effective sales tools, presentations, and training to help drive product adoption.
- Conduct market research to understand customer needs, preferences, and buying behaviors.
- Monitor industry trends, regulatory changes, and competitor activities to stay ahead of market shifts.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of product marketing experience, preferably in the medical device or healthcare industry, with a strong emphasis on advanced wound care.
- Strong understanding of wound care products and therapies.
- Proven track record of successful product launches and marketing strategy development.
- Excellent communication, presentation, and collaboration skills.
- Analytical skills with the ability to derive actionable insights from data.
- Proficiency in digital marketing and familiarity with CRM systems (e.g., Salesforce).
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
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